Tombras

Data Analyst

• Manage the planning, execution, evaluation and effective communication of data-driven, digital results
• Develop and implement holistic, cross-channel measurement (and testing) plans
• Development and execution of cross channel media measurement and testing plans
• Consultation with colleagues and clients on measurement strategies/techniques
• Ensure appropriate analytics integration into agency production processes
• Works independently and with the VP, Analytics in assessing client media programs; interpret media marketing data and analyze its effects on KPIs and ROI
• Deliver analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep-dive analyses, infographics, etc.)
• Present results in a simple, story-telling fashion
• Collaborate with numerous partners and agency departments to keep analyses integrated and focused.

Copywriter

• Work with agency art directors, production, and producers to supervise the production of TV commercials and video content
• Write advertising copy from conception to completion for print, broadcast and online media to promote the sale of goods and services
• Develop concepts and write for social media, TV and radio campaigns
• Write in a variety of styles, when needed
• Responsible for ideating and concepting for national, consumer brands
• Ability to write a tight headline, killer body copy, and viral tweets.
• Collaborating in a respectful team forward way with other creatives
• Can receive and activate feedback and constructive criticism from Creative Directors. Partner with an art director or designer to execute your ideas.
• Outside the box thinking is a must.

Art Director

• Design, art direct, and find a visual voice for our clients
• Partner with a copywriter to develop TV, social and digital campaigns
• Maintain design standards and contribute to the evolution of standards
• Execute and add to ideas developed by others
• Work within a defined process and keep all work organized according to agency standards and client expectations
• Produce advertising across TV, social, activation, video, print, and digital formats
• Collaborate with senior and junior creatives across disciplines to create award-winning work
• Position may require occasional overnight travel, long-distance driving, and light physical activity (lifting/carrying articles under 10 pounds)

Account Executive

• Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking an Account Executive.
• Responsible for developing strong client relationships, providing leadership with assigned clients regarding project implementation
• Interface with internal agency departments and clients to advise status of on-going projects and ensure the smooth cooperation between resources, and the flow of the projects to track them on time, and on budget
• Participate in brainstorming and planning sessions to develop tactics that will achieve client objectives
• Manage digital jobs related to web, mobile, online media, PPC, social media, etc.
• Perform general research about the client’s products or services as needed and continuously benchmark against competitors
• Responsible for opening jobs, tracking jobs through to completion, reviewing and monitoring/managing budgets for all client work
• Conduct status meetings with internal team and client
• Coordinate all activities with the agency team and provide ongoing direction and status
• Perform other related duties as required and assigned by account group supervisor

• Measurement Strategy:
• Developing (with team) and executing cross channel media measurement and testing plans
• Developing (with team) and executing sales funnel analysis, lifetime value analysis, customer segmentation and forecasting
• Developing (with team) and executing tagging strategy
• Ensuring appropriate analytics integration into agency production processes

• Assessment and Analysis:
• Interpreting media marketing data and analyze its effects on KPIs and ROI
• Delivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
• Presenting results in a simple, story-telling fashion
• Collaborating with numerous partners and agency departments to keep analyses integrated and focused.

Sr. Data Analyst

• Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking an Assistant Account Executive\n• Where you’ll be working: This position will be based in our Knoxville office.