Business Analyst, Marketing Data
Atera
SQLTableau
Sr. Data Analyst
Tombras
full-time
Posted on:
Origin: • 🇺🇸 United States • Tennessee
Visit company websiteJob Level
Senior
Tech Stack
SQLTableau
About the role
- Measurement Strategy:
- Developing (with team) and executing cross channel media measurement and testing plans
- Developing (with team) and executing sales funnel analysis, lifetime value analysis, customer segmentation and forecasting
- Developing (with team) and executing tagging strategy
- Ensuring appropriate analytics integration into agency production processes
- Assessment and Analysis:
- Interpreting media marketing data and analyze its effects on KPIs and ROI
- Delivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
- Presenting results in a simple, story-telling fashion
- Collaborating with numerous partners and agency departments to keep analyses integrated and focused.
Requirements
- 3+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
- Strong working knowledge of Tableau
- Strong working knowledge of Marketing and Digital Marketing
- Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
- In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
- SQL knowledge or experience with database administration a plus
- Critical Success Factors and Key Personal Competencies:
- An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
- Ability to collaborate with cross-functional teams and make recommendations
- Experience in presenting analyses to both small and large groups
- Bachelor's in Marketing or Analytics and/or equivalent work experience
- Master's in Marketing or Business Analytics a plus
