Salary
💰 $100,000 - $105,000 per year
About the role
- Lead luxury travel/hospitality accounts for PURPLE's LA office
- Develop and execute strategic integrated media, event, and influencer campaigns
- Lead client programs and campaigns from planning to execution within budget including new hotel launches
- Event conception and management
- Collaborate across agency divisions and offices to leverage network-wide expertise
- Manage client benchmarks and deliver strong media coverage; serve as trusted strategist and expert voice
- Produce high-quality internal and external communications content
- Manage, mentor, and motivate junior team members; support staff development and day-to-day operations
- Proactively propose new business ideas, create proposals, and pitch; heavily involved in new business
- Strategize, execute, and manage global media relations across lifestyle, travel, fashion, and business media
- Integrate cultural programming into strategy and ensure successful execution of press and social media campaigns, special events, retail collaborations, and other deliverables.
Requirements
- 4-6 years of travel/hospitality public relations experience at a PR agency
- A track record of success opening new hospitality venues (hotels/restaurants) and generating consistent ongoing media coverage
- Familiarity with the luxury market and clientele
- Ability to be very nimble and work efficiently and effectively in a fast-paced environment
- Integrated communications campaign conception beyond traditional media
- Articulates ideas succinctly and is comfortable with public speaking and presentations
- Superior high-level media contacts across broadcast, print and online media
- A “proactive” attitude and team mentality and experience leading a team
- Excellent written and verbal communication skills
- Exceptional problem-resolution skills, including the ability to think creatively and outside the box