Together Group

Account Manager

• Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one-to-one appointments and meetings ****
• Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories ****
• Competitive media research and analysis ****
• Participating in the creation of communications plans and strategies****
• Navigating partnership and collaboration opportunities ****
• Spearheading and supporting with event logistics ****
• Over-seeing development of weekly and monthly media reports for clients ****
• Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel****
• Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage ****
• General media monitoring across clients and all competitors ****
• Consistently producing high quality internal and external communications content ****
• Oversight and compilation of weekly client agendas ****
• Proactively pitch story ideas to achieve maximum editorial placement across your brands****
• Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.****
• Equally support AD’s and senior members of the team to ensure maximum support across all levels. ****
• Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity****
• Have strong connections with leading and emerging editorial talents in the UK and Europe;****
• Managing the Junior Account Executive/Account Executive to help reach personal and team targets ****
• Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Account Manager – Fashion

• Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one-to-one appointments and meetings
• Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories
• Competitive media research and analysis
• Participating in the creation of communications plans and strategies
• Navigating partnership and collaboration opportunities
• Spearheading and supporting with event logistics
• Over-seeing development of weekly and monthly media reports for clients
• Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel
• Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage
• General media monitoring across clients and all competitors
• Consistently producing high quality internal and external communications content
• Oversight and compilation of weekly client agendas
• Proactively pitch story ideas to achieve maximum editorial placement across your brands
• Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
• Equally support AD’s and senior members of the team to ensure maximum support across all levels.
• Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
• Have strong connections with leading and emerging editorial talents in the UK and Europe;
• Managing the Junior Account Executive/Account Executive to help reach personal and team targets
• Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Senior Account Manager, Fashion

Business Development Rep

• Act as gatekeeper for all Beauty & Wellbeing new business enquiries, declining or progressing the conversation as appropriate.
• Coordinating and orchestrating introductory calls with appropriate team members and inbound new business requests.
• Participating in bi-weekly internal new business meeting and maintaining an up-to-date new business tracker, in addition to weekly updates to Hupspot for reporting to Finance.
• Keeping new business documents including credentials and pitch documents up to date.
• Working with designated individuals within the Beauty department to produce successful new business pitches in line with the client brief including:-
• Initial chemistry and fact-finding meetings to identify client needs, desires and ‘what would make them happy’ beyond the written brief.
• Drilling down to Identify deliverables and objectives for the new business pitch.
• Hosting internal idea generation brainstorms.
• Market and competitor landscape research.
• Identifying pitch team and timelines.
• Working with team to agree format and input into new business proposal to promote areas of ownership.
• Leading pitch team including prepping pitch team.
• Following up post pitch for feedback.
• In event of successful new business wins, you are responsible for:
• Drafting and executing new business contracts to include specific objectives, specific clauses, any additional budget considerations.
• Sharing signed contracts with the finance team and division heads, updating Finance on all new business wins with a pipeline of fees, how they should be charged, and where appropriate any fee split by department.

Business Development Manager

Human Resources

• Act as the first point of contact for employee relations queries, providing accurate advice on policies, procedures, and best practices.
• Maintaining all employee information/updates with 100% accuracy to feed into monthly payroll
• Support and coach managers on employee relations matters, including performance, conduct, and absence management.
• Maintain up-to-date knowledge of employment law and ensure HR policies reflect current legislation.
• Support performance management cycles, including goal setting, appraisals, and feedback sessions.
• Promote a culture of continuous improvement and professional growth.
• Contribute to employee engagement initiatives that reflect the agency’s values and creative culture.
• Maintain accurate HR records and ensure compliance with data protection regulations.
• Support HR reporting and analysis to inform decision-making.
• Assist in the review and improvement of HR processes and systems.

HR Advisor

• Proactively build and implement strategy for clients
• Evaluate and understand client business objectives and crafts strategies that reflect those business objectives
• Pull and collaborate with different divisions across the agency and office to ensure the client is getting access to the agency's network-wide expertise
• Manage client benchmarks and deliver strong placements through leadership and guidance
• Consistently produce high quality internal and external communications content
• Manage and motivate other members of the team to ensure day-to-day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level
• Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, collaborations, and/or other deliverables
• Work across multiple brands while meeting and maintaining client expectations
• Execute and analyze reporting, using available platform and tools
• Maintain strong client relationships with regular contact including updates, ideas, meetings and regular results reporting
• Maintain and foster new relationships with VIP stylists, Influencers & KOLs utilizing the Purple showrooms and meeting spaces ****

Account Manager, VIP

• Serve as the day-to-day lead and trusted advisor to clients offering sound counsel and guidance.
• Execute client programs and campaigns from planning to execution, delivering results.
• Identify both traditional and out of the box concepts to connect clients with existing or new audiences.
• Pull and collaborate with different divisions across the agency and office to ensure the client is getting access to the agency's network-wide expertise.
• Manage client benchmarks and deliver strong media coverage through leadership and guidance.
• Consistently produce high quality internal and external communications content.
• Manage and motivate other members of the team to ensure day to day operations run smoothly and results are delivered, while supporting staff in their growth.
• Work with directors to craft strategies that reflect client goals and objectives.
• Aid in new business proposals as needed.

Account Manager, Lifestyle – Food & Beverage

Account Executive

• Proactive and strategic media outreach to secure product and feature placements for clients across online, print, podcast, broadcast outlets
• Supporting communications strategies for clients with creative ideas & industry insights
• Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
• Compiling monthly and weekly reports for all clients accurately and in a timely manner
• Lead and manage PR campaigns with the support of Senior team
• Knowledge of the influencer and media (print, digital& broadcast) landscape and develop targeted media lists
• Identify and track emerging trends and initiatives in the digital space and develop relevant client applications
• Assist senior team on project management and workflow and recognize flow changes when needed
• Contribute to the ideation and implementation of brand strategy
• Directly liaising with luxury beauty clients with the support of senior leadership
• Day-to-day support on mailings, strategy execution, brand partnerships and PR and influencer initiatives
• Support in preparing internal/client meetings including pulling together agenda’s and writing up minutes
• Responsible for managing product deliveries/placements/press bookings in a timely manner
• Handle product and image call-ins, and compile and manage all mass mail outs
• Manage the master media database and internal team databases and ensure it is kept up to date and accurate
• Begin to build media relationships by attending press meetings, launch events and any external industry related events
• Maintain and establish industry contacts with press and digital influencers
• Supporting the team with key launches and events
• Be a brand champion for your clients and build strong relationships with them
• Oversee and mentor junior staff

Senior Account Executive, Beauty

• Co-ordinate logistics for VIP dressing
• Hold showroom appointments with stylists and VIPs.
• Support VIP services manager on daily VIP related activity
• Assist on relationships with stylists, publicists, and influencers.
• Manage daily sample requests and co-ordinate returns.
• Provide weekly event calendars with event listings and VIPS in town using industry subscription sites.
• Manage the distribution of VIP dressing alerts and follow up for credits.
• Actively look and track seeding results
• VIP liaison during events
• Managing VIP transport and accommodation where relevant
• Send all VIP’s their images for posting post event.
• Assisting in stylist outreach for potential celebrity/VIP opportunities for upcoming red carpet, press day, and street style placements.
• Reporting send-outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.
• Ad-hoc project work and carrying out specific or general research.
• Attending client meetings and special events
• General support of the press office

Junior Account Executive, VIP

Project Manager

• Coordinate multiple strategic foresight projects, throughout their entire lifecycle, from proposal to delivery
• Manage resources effectively and ensure seamless delivery to clients
• Develop and manage delivery of high-quality projects
• Define project objectives, key deliverables and timelines with stakeholders
• Ensure projects meet time, budget, and profitability goals
• Track key performance metrics
• Proactively manage multiple clients and projects, providing regular updates
• Identify and mitigate risks, ensuring highest quality of work
• Develop accurate cost estimates and timelines for proposals
• Maintain oversight of the new business pipeline
• Audit and enhance workflows and processes to improve efficiency and effectiveness

Senior Project Manager

• Manage inbound requests and pitch partnerships, programming and activations that dovetail with PR efforts for PURPLE’s roster of luxury clients.
• Layer in partners and vendors to pre-existing event ideas to create buzzworthy PR-able activations.
• Contribute to new business development and strategy documents.
• Build and maintain relationships with creatives, influencers, stylists, photographers, agents and vendors.
• Manage projects from initial brief through to concept and final execution working closely with the client teams.
• Budget management on small and mid-scale events.
• Liaise with production companies for large-scale events.
• Familiarize with PURPLE’s roster of available event venues and F&B options, and research potential new venues.
• Coordinate staffing requirements, assigning roles and responsibilities, as well as brief staff ahead of events.
• Responsible for leading event FOH management and logistics - advising on check in, photography, and client needs.
• Invitation management, distribution, and co-ordination via Launchmetrics.
• Lead seating plans for fashion shows.
• Event photography and videography coordination and briefing.
• Draft post-event or post-campaign recap reports for clients.

Account Manager – Lifestyle

• Implement communications strategies for high-profile luxury travel, hospitality & lifestyle clients to align with business goals.
• Support Luxury Travel, Hospitality & Lifestyle clients within the Lifestyle Division of PURPLE's NY office.
• Report send outs, collate coverage and data for monthly reports, and analyse client coverage across online, offline and blogs.
• Manage client administrative tasks such as reporting, scanning coverage, and updating databases.
• Support senior account executives and managers with researching PR campaigns from conception to completion.
• Brainstorm creative ideas, generate publicity strategy ideas, and draft press releases and press pack materials.
• Attend client meetings and special events and support seasonal newsletter collation.

Account Coordinator, Lifestyle

• Support development and execution of integrated communication campaigns for hospitality & lifestyle clients, implementing traditional and new media and brand partnerships.
• Manage ongoing communications for high-profile lifestyle clients, engaging with media and clients.
• Facilitate day-to-day account team functions and provide support as required.
• Participate in brainstorms for creative ideas and publicity strategies.
• Maintain regular contact and close relationships with key press.
• Generate media placements in appropriate titles.
• Assist with event preparation and on-site support.
• Act as a brand champion and build strong client relationships.
• Analyse coverage across online, offline and blogs and leverage added value from PR activity.
• Conduct research on brands, products and industry to support client plans and new business proposals.
• Track and clip all media coverage and send to clients.
• Provide essential administrative support including call agendas and recaps, monthly reports, and media database updates.

Account Executive, Lifestyle

• Report directly to the SVP & EVP of the Beauty division
• Creatively and strategically plan and implement PR campaigns, partnerships, and events in North America and on global projects
• Develop key messages and Q&A for executive leaders for press interviews and external events
• Proactively develop pitch ideas to achieve maximum editorial placement
• Manage and coordinate press events, new product launch events, and desksides
• Manage budgeting processes for all campaigns and events
• Oversee the team’s creation of visually appealing and informative press materials
• Serve as day-to-day lead on communication with clients, building rapport and credibility
• Ensure client satisfaction, resolve client issues or concerns quickly and effectively
• Manage, coach, and motivate junior team members and support their growth
• Oversee creation and completion of client reports and presentations, focusing on campaign evaluation and metrics
• Leverage traditional, digital and social media and emerging technologies for strategic PR solutions and storytelling
• Develop competitor case study analysis and maintain knowledge of leading social influencers (Instagram, TikTok, YouTube)
• Engage with editorial beauty influencers and industry press; assist with new business ideation
• Monitor industry trends and competitor activity and report emerging trends and relevant news to clients

Account Manager, Beauty

• Lead luxury travel/hospitality accounts for PURPLE's LA office
• Develop and execute strategic integrated media, event, and influencer campaigns
• Lead client programs and campaigns from planning to execution within budget including new hotel launches
• Event conception and management
• Collaborate across agency divisions and offices to leverage network-wide expertise
• Manage client benchmarks and deliver strong media coverage; serve as trusted strategist and expert voice
• Produce high-quality internal and external communications content
• Manage, mentor, and motivate junior team members; support staff development and day-to-day operations
• Proactively propose new business ideas, create proposals, and pitch; heavily involved in new business
• Strategize, execute, and manage global media relations across lifestyle, travel, fashion, and business media
• Integrate cultural programming into strategy and ensure successful execution of press and social media campaigns, special events, retail collaborations, and other deliverables.

Account Director, Lifestyle – Travel & Hospitality

Marketing

• Partner with senior leadership to define and develop The Future Laboratory’s brand strategy, mission, values, and proposition
• Lead the global content marketing strategy, ensuring creativity, consistency, and impact across all platforms and regions
• Own and manage the integrated content marketing calendar, overseeing campaign planning and activation across channels
• Drive social media strategy and execution, serving as the lead contact for content and engagement
• Manage PR and external brand/event partnership strategies in collaboration with the Director of Marketing and external consultants
• Work closely with the Foresight team to deliver high-impact marketing and communications for events and campaigns
• Develop messaging and communications strategies across all marketing campaigns and channels
• Support the Director of Marketing with brand, creative, and content marketing budget planning and management
• Brief and collaborate with internal teams (studio, foresight, consultancy) to deliver integrated marketing and comms outputs
• Manage and brief third-party providers, including paid media, SEO, inbound marketing, and PR agencies
• Oversee SEO initiatives, including delivering on-page content across The Future Laboratory and LS:N Global websites
• Maintain and optimise The Future Laboratory and LS:N Global websites to support lead generation and brand positioning
• Report on brand and content marketing performance, providing insights and recommendations to the wider business
• Optimise marketing and communications technology platforms to improve efficiency, reach, and ROI

Marketing Manager

• Support senior management in developing and executing PR strategies to generate maximum brand exposure through product placement, profile features and launches
• Increase awareness for assigned brands across campaigns, special projects, shows, presentations and events
• Promote clients to media and develop/maintain relationships with key journalists and media within assigned market
• Provide counsel to clients, lead client calls and in-person meetings, and have tough conversations in clients' best interests
• Develop cohesive communication strategies aligned to client business objectives
• Lead client programs and campaigns from planning to execution within specified budgets
• Collaborate with specialty resources across the agency (NYC, London and LA) to access network-wide expertise
• Own media relations, proactively pitch story ideas, and deliver strong editorial placement
• Provide strategic and tactical support to Divisional Director
• Work with in-house events team to manage launch events for media and influencers
• Oversee product-related media requests, sample distribution, tracking, and manage client product inventory
• Conduct general media monitoring across clients and competitors and compile weekly client agendas
• Produce high quality internal and external communications content
• Line manage and motivate team members, ensure targets and development plans, and manage Account Managers/Account Executives
• Exhibit new business skills, contribute to proposals and pitches, and bring in new business through networking
• Work closely with Purple’s social media team to ensure client milestones are promoted
• Understand paid, owned and earned media strategies and develop relationships with top influencers
• Maintain strong connections with leading and emerging editorial talents in the UK and Europe

Account Director, Fashion

• Purple has a unique opportunity for a senior level publicist to join our global PR agency’s Los Angeles office leading luxury fashion/VIP accounts. As a senior lead for the VIP, Influencer services team, this individual must have a proven track record of developing and executing strategic, integrated media/event/influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with fashion weeks, event activations and luxury fashion brands. Strong stylist contacts and personal relationships are a must.
• The Account Manager will work closely with the VIP & Fashion team based in NY & LA. They will be supporting on accounts and projects, serving as a trusted strategist and expert voice for clients. This individual will serve as a mentor, manager, and lead example for all account teams on client management, results, staff development and strategic brand guidance.