Salary
💰 $150,000 - $200,000 per year
About the role
- Build Lifecycle Campaigns: Design automated nurture emails for inbound leads who don’t book meetings, and re-engage those who ghost AEs.
- Expand Engagement Programs: Send quarterly updates (e.g., media kits) and create segmented campaigns by product type, persona, or use case.
- Automate Sales Sequences: Build and optimize outbound sequences in Amplemarket.
- Collaborate with Sales: Partner with team members (like Upashruti) to ensure fields and workflows in Amplemarket are structured correctly.
- Clean & Segment Lists: Maintain marketing database hygiene and improve list quality.
- Work with RevOps: Align on reporting, data, and system improvements.
Requirements
- 3+ years in lifecycle, growth, or marketing automation roles in B2B SaaS, media, or tech.
- Expert in email marketing and copywriting
- Proven experience with marketing automation platforms (we use HubSpot)
- Experience using AI to scale marketing automation
- Strong understanding of lead nurturing, segmentation, and personalization strategies.
- Analytical mindset: able to design experiments, measure performance, and continuously optimize.
- Collaborative and proactive: you spot opportunities, build systems, and make them scale.
- Bonus: Experience with sales engagement tools (ie. Amplemarket, Outreach, Salesloft).
- 401(k)
- health
- dental
- vision
- unlimited PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingcopywritingmarketing automationlead nurturingsegmentationpersonalization strategiesdata analysisperformance measurementsystem optimizationcampaign design
Soft skills
collaborativeproactiveanalytical mindsetopportunity spottingsystem buildingscalability