Growth Marketing Manager
Merit America
Director of Growth
D.LUXURY BRANDS
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $11,000 - $120,000 per year
Job Level
Lead
About the role
- Lead Paid Search team members daily to drive performance across D.Luxury's portfolio.
- Develop and implement paid search media buying acquisition strategy including planning (audience mix and messaging), execution, and measurement.
- Partner with internal and external teams to find opportunities to improve acquisition and deliver on CPA targets across the funnel.
- Embrace persona creation per brand and align messaging and customer journeys across the Search ecosystem (Branded, Shopping, PMAX, DemandGen).
- Develop systems for consistent A/B experimentation, learning, and risk-taking to improve campaign performance.
- Monitor media spend daily across client ecosystem to identify opportunities and troubleshoot performance issues.
- Define main KPIs, create and review tracking reports, and discuss optimization opportunities in weekly meetings.
- Synthesize data, analyze results, and optimize based on insights to achieve business goals.
- Manage portfolio media plans, forecast and funnel spend planning by quarter.
- Support new client audits and business development across paid media channels, specifically Search.
- Oversee media and search content development and establish ways of working with internal and external support groups.
Requirements
- Ideal candidates will be an expert in DTC growth marketing within fast-growing startup consumers, ecommerce, and subscription brands.
- Has a strong track record of delivering impactful growth media buying, on budget, while surpassing KPIs.
- Strong strategic, analytical, and project management skills with attention to detail are a requirement.
- Having worked in both a digitally native brand (DTC) and an agency environment is a plus.
- BA or MBA preferred with an emphasis in Marketing
- 8+ years combined experience in brand management, DTC brands, digital agency work, and B2C and DTC growth marketing.
- Proven track record of success in developing and executing digital marketing campaigns that drive measurable results for clients or brands
- Expertise in Paid Search strategies, media buying and programmatic opportunities within the Search ecosystem.
- Hands on experience managing Meta marketing strategies, TikTok media buying, and strong performance creative design skills.
- Strong understanding of the digital media landscape, including emerging trends and technologies.
- Experience managing and leading teams, with strong leadership and managerial skills.
- Excellent communication skills, with the ability to effectively communicate 360-degree marketing campaign performance to clients and internal stakeholders.
- Highly analytical, with strong data analysis skills and the ability to derive actionable insights from data.
- Strategic thinker with the ability to develop and implement innovative marketing strategies.
- Results-oriented mindset with a focus on driving growth and achieving client objectives, while having strong presentation and analytical skills.
Benefits
- Remote 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid searchmedia buyingA/B experimentationdata analysisdigital marketing campaignsprogrammatic advertisingMeta marketing strategiesTikTok media buyingKPI trackingfunnel spend planning
Soft skills
strategic thinkinganalytical skillsproject managementattention to detailleadershipcommunicationteam managementresults-oriented mindsetpresentation skillscollaboration
Certifications
BA in MarketingMBA in Marketing
