Growth Strategist
Tuff
Growth Marketing Manager
LawPay
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive growth experiments and optimization programs in partnership with Analytics and Operations teams to accelerate user acquisition, activation, and retention across the entire funnel.
- Own performance marketing channel optimization across SEM, paid social, display, and emerging paid media channels to maximize ROI and scale efficient growth.
- Identify high-intent traffic opportunities using GA4, Ahrefs, and Google Search Console and partner with SEO/AEO and content marketing to develop organic growth strategies.
- Analyze engagement marketing metrics across email, SMS, and in-app to recommend optimizations throughout the customer journey.
- Design and launch conversion rate optimization initiatives across brand and solution websites, running A/B tests and implementing data-driven improvements to maximize funnel performance.
- Use attribution tools like HockeyStack or Marketo Measure to inform marketing impact and strategic decision-making.
- Collaborate cross-functionally with Product, Sales, and Customer Success to align growth initiatives with overall company goals.
Requirements
- 3–5 years of experience in growth or performance marketing, preferably in a B2B SaaS environment.
- Deep expertise in marketing analytics platforms (e.g., Google Analytics / GA4).
- Strong grasp of modern growth tactics: A/B testing, funnel analysis, lead nurturing, CRO, and retention strategies.
- Experience analyzing and recommending strategy for SEM, paid social, display, and other digital performance channels.
- Ability to thrive in a cross-functional environment—you’re a strong communicator who can influence both technical and non-technical stakeholders.
- A "test and learn" mentality with a proven track record of using data to drive decisions and improve performance.
- Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
- Familiarity with tools mentioned: GA4, Ahrefs, Google Search Console, HockeyStack or Marketo Measure, email/SMS/in-app engagement analytics.
- This position is preferably based in Austin, Texas.
Benefits
- Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
- Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
- Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
- Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
- Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
- Giving back: Charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
- Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingperformance marketingA/B testingfunnel analysislead nurturingconversion rate optimizationretention strategiesdata-driven decision makingmarketing analyticsdigital performance channels
Soft skills
strong communicatorcross-functional collaborationinfluencing stakeholderstest and learn mentalityanalytical thinkingproblem-solvingadaptabilitystrategic thinkingteamworkinitiative
