D.LUXURY BRANDS

Growth Marketing

• Lead Paid Search team members daily to drive performance across D.Luxury's portfolio.
• Develop and implement paid search media buying acquisition strategy including planning (audience mix and messaging), execution, and measurement.
• Partner with internal and external teams to find opportunities to improve acquisition and deliver on CPA targets across the funnel.
• Embrace persona creation per brand and align messaging and customer journeys across the Search ecosystem (Branded, Shopping, PMAX, DemandGen).
• Develop systems for consistent A/B experimentation, learning, and risk-taking to improve campaign performance.
• Monitor media spend daily across client ecosystem to identify opportunities and troubleshoot performance issues.
• Define main KPIs, create and review tracking reports, and discuss optimization opportunities in weekly meetings.
• Synthesize data, analyze results, and optimize based on insights to achieve business goals.
• Manage portfolio media plans, forecast and funnel spend planning by quarter.
• Support new client audits and business development across paid media channels, specifically Search.
• Oversee media and search content development and establish ways of working with internal and external support groups.

Director of Growth