TLDR

Chief Marketing Officer

• Cost-effectively scale subscriber growth by identifying the highest-leverage acquisition channels and launching or optimizing new channels with demonstrable results.
• Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team.
• Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity.
• Shape brand identity across all 12 newsletters — maintaining TLDR's trusted voice while giving each vertical room to resonate authentically with its distinct technical audience.
• Maintain or increase subscriber growth rate while holding or improving blended CAC
• Increase top-of-funnel leads from strategic accounts
• Deliver effective sales collateral and positioning that the sales team actually uses
• Establish a cohesive, scalable brand identity across all newsletters
• Subscriber Growth & LTV/CAC Ratio — maintaining a healthy margin between acquisition cost and ad revenue per subscriber while accelerating growth
• B2B Pipeline Velocity & SQL Volume — building a predictable inbound engine where brand authority drives high-intent sponsorship leads, measured by SQLs and sponsorship revenue influenced by marketing.

VP of Marketing

Account Executive

• Own a defined book of strategic accounts and named target prospects
• Build and execute account strategies for enterprise brands and agencies
• Lead complex, multi-stakeholder sales cycles from first meeting to close
• Sell premium sponsorships, branded content, and integrated marketing programs
• Manage pricing, packaging, negotiation, and deal structuring
• Forecast accurately and maintain strong pipeline discipline
• Collaborate with Marketing, Ops, AM, and Product to deliver and expand strategic accounts
• Serve as the voice of strategic customers internally, influencing GTM strategy and offerings

VP of Marketing

Account Executive, Strategic Accounts