TLDR

Growth Marketing

• Build Lifecycle Campaigns: Design automated nurture emails for inbound leads who don’t book meetings, and re-engage those who ghost AEs.
• Expand Engagement Programs: Send quarterly updates (e.g., media kits) and create segmented campaigns by product type, persona, or use case.
• Automate Sales Sequences: Build and optimize outbound sequences in Amplemarket.
• Collaborate with Sales: Partner with team members (like Upashruti) to ensure fields and workflows in Amplemarket are structured correctly.
• Clean & Segment Lists: Maintain marketing database hygiene and improve list quality.
• Work with RevOps: Align on reporting, data, and system improvements.

Senior Growth Marketer – Lifecycle, Automation