TLDR

Account Manager

• Own post-sale client relationships, ensuring satisfaction, retention, and growth.
• Lead client onboarding, campaign management, and delivery in collaboration with Ad Ops.
• Proactively identify renewal and upsell opportunities across your account base.
• Analyze campaign performance, communicate insights, and deliver actionable recommendations.
• Partner closely with Sales, Ops, and Ad Ops to streamline handoffs and improve execution.
• Maintain accurate forecasting, pipeline, and account health data in HubSpot.
• Prioritize your book of business by potential, ensuring the right level of service across accounts.
• Surface process improvements and client insights to help shape TLDR’s product and sales strategy.

Chief Marketing Officer

• Cost-effectively scale subscriber growth by identifying the highest-leverage acquisition channels and launching or optimizing new channels with demonstrable results.
• Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team.
• Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity.
• Shape brand identity across all 12 newsletters — maintaining TLDR's trusted voice while giving each vertical room to resonate authentically with its distinct technical audience.
• Maintain or increase subscriber growth rate while holding or improving blended CAC
• Increase top-of-funnel leads from strategic accounts
• Deliver effective sales collateral and positioning that the sales team actually uses
• Establish a cohesive, scalable brand identity across all newsletters
• Subscriber Growth & LTV/CAC Ratio — maintaining a healthy margin between acquisition cost and ad revenue per subscriber while accelerating growth
• B2B Pipeline Velocity & SQL Volume — building a predictable inbound engine where brand authority drives high-intent sponsorship leads, measured by SQLs and sponsorship revenue influenced by marketing.

Account Manager

VP of Marketing