Tinuiti

Performance Marketing

• Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management.
• Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client
• Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders.
• Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.
• Responsible for executing and/or overseeing all basic tactical execution and campaign audits
• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews
• Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact.
• Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.

Paid Media Strategist

SEO Marketing

• Lead the development, execution, and optimization of sophisticated SEO campaigns, from initial research and strategy through implementation and analysis.
• Oversee all aspects of on-page, off-page, and technical SEO to achieve and exceed client objectives.
• Continuously monitor SEO performance metrics, identify trends, and implement advanced optimization techniques.
• Leverage data from SEO tools and analytics platforms to fine-tune strategies and ensure the highest possible rankings, traffic, and conversions.
• Deliver comprehensive and insightful SEO reports to clients and internal stakeholders, highlighting key metrics, successes, and areas for improvement.
• Collaborate closely with cross-functional teams, including content creators, web developers, and digital marketers, to ensure SEO best practices are integrated into all aspects of website management.

Senior SEO Specialist

Director

• Own senior‑stakeholder relationships and the client growth agenda; align full‑funnel TVAD plans (CTV/OTT, online video, digital audio/podcasts, programmatic display) to business goals; secure decisions on options and trade‑offs.
• Lead onboarding, transitions, escalations, and expansion; support new business with clear narratives tied to measurable impact.
• Orchestrate optimization across partners/DSPs (goal strategies, pacing, frequency/overlap control, quality/brand‑safety/verification); pilot safely, measure, and scale.
• Embed Bliss Point insights (Always‑On Incrementality, Brand/Creative/Customer Insights) into planning and allocation; close feedback loops with Product and Analytics to improve tools and models.
• Install strong, simple measurement habits: growth‑first innovation with success thresholds and read cadence (geo/lift/holdout where feasible; otherwise sound A/B or time‑series); forecast expected impact and risk.

Director, TV, Video, Audio & Display

Growth Marketing

• Utilize performance data and key industry trends to set the creative strategy, activate across a single or integrated channels, and report on results for future creative iterations
• Consistently communicate with clients to determine creative needs based on overall business objectives
• Produce key strategy deliverables such as creative testing plans and asset recommendations
• Be an extension of the client’s marketing team by building a trusting relationships with client day-to-day POCs as well as key decision-makers, and seek to build personal rapport to increase relationship stickiness
• Lead day to day correspondence with client for all things related to creative initiatives
• Serve as strategic partner for client and internal teams to ensure overall account strategy and creative strategy align
• Provide core organizational and project management services on all creative projects; collaborating with client, designers and channel specialists to hit project deadlines
• Draft creative briefs to effectively translate the overall strategy and vision of the creative to our design team
• Manage designs and copy to ensure clients’ brand guidelines / voice and tone are being upheld and elevated
• Write ad copy and proofread/QA mock-ups to ensure flawless final delivery
• Present concepts to client with data-driven rationale for creative decisions and ability to push back on client when needed
• Respond with corrective action plans to internal and client feedback, and collaborate with specialists and designers to adjust accordingly
• Thoroughly cross-check all outgoing assets to ensure briefs are executed correctly and feedback is upheld
• Develop weekly, monthly and quarterly creative reporting and insights in conjunction with the account teams to assist in guiding POC’s and teams in strategy moving forward
• Proactively assist larger teams to provide creative POV to clients on industry trends
• Prioritize and execute on competing tasks via our project management platform to deliver results across multiple accounts
• Scope management to ensure the client is being flagged of overages or rush fees.

Paid Media Strategist

Senior SEO Specialist

Director, TV, Video, Audio & Display

Growth Media Creative Specialist