Growth Media Creative Specialist

Tinuiti

Creative Specialist utilizing performance data to drive strategy and manage client creative initiatives at Tinuiti. Collaborating with teams to ensure brand alignment and project success.

Posted 5/27/2026full-timeReforma • 🇲🇽 MexicoJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Utilize performance data and key industry trends to set the creative strategy, activate across a single or integrated channels, and report on results for future creative iterations
Consistently communicate with clients to determine creative needs based on overall business objectives
Produce key strategy deliverables such as creative testing plans and asset recommendations
Be an extension of the client’s marketing team by building a trusting relationships with client day-to-day POCs as well as key decision-makers, and seek to build personal rapport to increase relationship stickiness
Lead day to day correspondence with client for all things related to creative initiatives
Serve as strategic partner for client and internal teams to ensure overall account strategy and creative strategy align
Provide core organizational and project management services on all creative projects; collaborating with client, designers and channel specialists to hit project deadlines
Draft creative briefs to effectively translate the overall strategy and vision of the creative to our design team
Manage designs and copy to ensure clients’ brand guidelines / voice and tone are being upheld and elevated
Write ad copy and proofread/QA mock-ups to ensure flawless final delivery
Present concepts to client with data-driven rationale for creative decisions and ability to push back on client when needed
Respond with corrective action plans to internal and client feedback, and collaborate with specialists and designers to adjust accordingly
Thoroughly cross-check all outgoing assets to ensure briefs are executed correctly and feedback is upheld
Develop weekly, monthly and quarterly creative reporting and insights in conjunction with the account teams to assist in guiding POC’s and teams in strategy moving forward
Proactively assist larger teams to provide creative POV to clients on industry trends
Prioritize and execute on competing tasks via our project management platform to deliver results across multiple accounts
Scope management to ensure the client is being flagged of overages or rush fees.

Requirements

What you’ll need

Minimum of 2-3 years of digital marketing & creative experience (agency experience a plus!)
Understanding of ad formats across digital channels Google, Meta, TikTok, YouTube, Pinterest, Snapchat, Reddit, LinkedIn.
Media buying experience is a plus.
Strong business acumen in written and oral communications, with strong presentation skills communicating to different levels of stakeholders, include C-suite personnel.
The ability to research, find and deliver concrete creative insights
Experience writing creative briefs and managing the creative process with design teams
Ability to quickly learn and understand brand guidelines
Experience delegating creative briefing process with graphic designers, including QA/feedback to final delivery to ensure brand guidelines are met
Graphic design experience is a plus.
Experience working via project management platforms like Wrike, Monday.com , Trello, Asana, etc.
Experience with reporting interfaces like Supermetrics, Motion App, Looker Studio, Tableau, etc.

Benefits

Comp & perks

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it.
16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect.
Major Medical (including dental and vision coverage), Minor Medical, Life Insurance
A Savings Fund which includes a 10% employer match (10% employee contribution required for participation)
Thankful giving
Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.
On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingcreative strategyad copywritingcreative briefsmedia buyinggraphic designproject managementcreative testing plansdata-driven rationalecreative insights

Soft Skills

communicationpresentation skillsrelationship buildingorganizational skillscollaborationproblem-solvingbusiness acumenadaptabilityleadershipclient management