Product Marketing Lead
AIRINC
Product Marketing Manager
Tildei
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $170,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and refine the product positioning and messaging that resonates with our target audience and differentiates our products in the market.
- Lead the go-to-market strategy and execution for new products and features, working closely with cross-functional teams including Product & Engineering, GTM, and executive leadership.
- Utilize market research and competitive analysis to stay ahead of industry trends and identify market opportunities.
- Create compelling sales enablement and training materials to empower the sales team.
- Own the brand messaging including website, social media, blog (SEO), webinars etc.
- Work with leadership to develop and define go-to-market strategy and translate platform capabilities into customer value through storytelling.
- Serve as senior marketing hire with exposure to all aspects of the business and report directly to a cofounder.
Requirements
- 5-10 years of experience in product marketing ideally in the B2B martech SaaS space.
- Ideally, experience owning product marketing at a startup through it’s early growth phases (i.e. Seed, Series A and/or Series B).
- Ideally, strong experience and proficiency leveraging the tools in our marketing tech stack: Hubspot, Canva, Webflow, etc.
- Ideally, the willingness and ability to work out of our NYC office 4 days/week (Monday through Thursday).
- Adept at both strategic thinking and tactical execution, with a strong understanding of product positioning and the customer journey.
- Mix of analytical thinking, data-driven decision making, creativity, and interpersonal skills.
Benefits
- Endless career growth opportunities by joining our team at the ground floor.
- A tight-knit, collaborative team who are passionate about building startups.
- Competitive salary, equity, flexible PTO, and robust benefits (medical, dental, vision etc.).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategymarket researchcompetitive analysissales enablementSEOstorytellingdata-driven decision makingproduct positioningcustomer journey
Soft skills
strategic thinkingtactical executionanalytical thinkingcreativityinterpersonal skills
