Head of GTM Systems and Strategy
Roboflow
PythonSQL
Product Marketing Lead
AIRINC
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $114,000 - $215,000 per year
Job Level
Senior
About the role
- Own end-to-end narrative of how Air creates value for creative teams—turn product differentiators into market-moving stories.
- Sharpen Air’s positioning and build a repeatable messaging framework adopted by internal and external teams.
- Operationalize product narratives highlighting differentiators (visual-first, conversational powered search, review and approvals workflows) and reframe the status quo.
- Develop tactics (campaigns, content, enablement) that dramatize pain-to-solution arc.
- Partner with Marketing, Content, and Revenue teams to translate messaging into campaigns, web copy, and sales enablement.
- Develop product-led content for social, blog, email to attract prospects.
- Partner with analytics to measure performance of product marketing campaigns.
- Identify and test 2 new scalable PMM formats or franchises.
- Deliver education pillar content (blogs, case studies, whitepapers, explainer content) to drive meetings.
- Partner with Sales/RevOps to create enablement toolkits (battlecards, ROI calculators, sales tools and collateral).
- Drive expansion conversations via marketing and lifecycle experiments.
- Partner with growth product to execute growth tests on key portions of the customer journey and apply learnings.
Requirements
- 8-10+ years of marketing experience—with majority in a product marketing capacity—in a fast-paced, high-growth environment (ideally in SaaS or technology-driven industries).
- Proven track record of product launches: Demonstrated success leading major product launches, market entry strategies, or go-to-market pivots that drove significant business impact.
- Cross-functional leadership: Proven ability to influence product roadmaps, enable sales teams, and coordinate complex go-to-market initiatives across multiple departments.
- Entrepreneurial Drive: Work in public, own problems end-to-end, move with intentional speed.
- Obsessed with Winning: Play to win, say the hard thing, and progress every day while building genuine relationships.
Benefits
- Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on our ARR growth.
- Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage.
- Work-from-home stipend
- Professional development reimbursement
- Unlimited vacation days
- Commitment to Diversity: Inclusive culture
- Competitive Compensation: base salary + equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcampaign developmentcontent creationperformance measurementenablement toolkitsproduct launchesgo-to-market strategiesmarket entry strategiescustomer journey optimizationanalytics
Soft skills
cross-functional leadershipentrepreneurial driveinfluencerelationship buildingproblem-solvingcommunicationcollaborationstrategic thinkingadaptabilityresults-oriented
