Tide

Lead Product Manager – Membership Plans

Tide

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Own the end-to-end strategy, vision, and roadmap for global Membership Plans, ensuring outstanding value and world-class member experience
  • Shape and scale innovative subscription experiences; define and refine membership tiers, benefits, and pricing models
  • Drive product discovery, development, and delivery from greenfield concepts to optimized member journeys
  • Work closely with Billing, Payments, Marketing, Data, Finance, Engineering, Design to build frictionless, transparent subscription lifecycle management
  • Manage lifecycle stages: sign-up, upgrades, renewals, downgrades, cancellations, and retention initiatives
  • Lead cross-functional teams and align efforts with organisational OKRs and goals
  • Inspire, mentor, and develop product talent and provide coaching to Product Managers
  • Evangelise customer insights, synthesising qualitative and quantitative feedback to improve retention and drive subscription transformation

Requirements

  • 9+ years overall experience with minimum 6 years’ product management experience
  • Demonstrated success leading subscription, membership, or product-led growth features throughout the full product lifecycle
  • Experience in iterative discovery and delivery environments
  • Strong analytical and commercial acumen; adept at defining KPIs/OKRs and driving ARR-first initiatives
  • Exceptional cross-functional collaboration skills; ability to influence senior stakeholders including legal, finance, and executive leaders
  • Passion for user-centric, outcome-driven product development focused on retention and lifetime value
  • Comfortable navigating ambiguity and translating complex challenges into clear plans, actions, and milestones
  • Expert communicator and influencer able to articulate vision to any audience
  • Demonstrated ability to develop scalable, compliant, global solutions with sensitivity to local market needs and regulatory frameworks
Benefits
  • Flexible working options
  • Share options
  • Group Life Insurance
  • Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
  • 25 days holiday with the ability to buy extra days
  • 3 days for L&D or volunteering time off per year
  • £1,000 professional L&D budget per year
  • Pension contributions
  • Access to 'salary sacrifice' benefits
  • Spacious brand-new office near Old Street with an all-day snacks bar
  • Enhanced family-friendly leave
  • Sabbatical leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementsubscription managementmembership plansKPI definitionOKR alignmentdata analysisproduct lifecycle managementiterative discoverycommercial acumensubscription transformation
Soft skills
cross-functional collaborationinfluencing stakeholdersuser-centric developmentcommunicationmentoringstrategic visionanalytical thinkingproblem-solvingadaptabilityleadership
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