Senior Manager, Cross-Disciplinary Controls
Citi
Lead Country Commercial Manager – Paid Plans
Tide
full-time
Posted on:
Location Type: Hybrid
Location: 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
Tech Stack
Go
About the role
- Lead Tide’s paid-plan growth in the UK, sitting at the heart of the Member Engagement function
- Collaborate with Product, BI, CRM, Sales, and Operations to translate member and market insights into product enhancements, positioning, GTM strategies and campaigns
- Own the full Go-To-Market approach across channels and member touch points, including end-to-end in-app journeys and the full suite of CRM channels
- Partner with Finance for revenue ownership and forecasting: set, track, and refine financial projections for membership plans and identify risks and opportunities
- Analyse member behaviour, segment audiences, and measure campaign performance with BI, translating data into clear recommendations
- Partner with Product teams to shape product positioning, align on roadmaps and support successful product launches with tailored GTM strategies
- Lead Go-To-Markets across channels, facilitate brainstorms/workshops, and deliver omni-channel marketing with Sales, Operations and CRM teams
- Manage stakeholders including Tide’s Senior Leadership Team and communicate regularly across a wide range of stakeholders
- Lead ongoing market research and competitive analysis to monitor trends and translate insights into actionable strategies
Requirements
- 7+ years’ product marketing experience in B2B SaaS, fintech or adjacent industries—ideally with subscription-based or tiered pricing products
- Strong commercial acumen: Proven experience in driving commercial impact and partnering with finance to understand performance and identify opportunities
- Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans
- Proven track record of successful Go-To-Market: delivering holistic, high impact omni-channel campaigns (across sales, CRM marketing, in-app contact points)
- Exceptional project management skills: able to juggle multiple launches and tactical tests in a fast-moving environment
- Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence
- Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift
Benefits
- 25 days of paid annual leave
- 3 additional days for volunteering or L&D
- Annual L&D budget
- Share options
- Employer pension contribution
- Extended parental leave
- Mental health support via Plumm
- One-off home office setup budget
- Global remote work – up to 90 days per country outside the UK
- Team socials and offsites
- Sabbatical leave options
- Option to keep your work device permanently (eligibility applies)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingB2B SaaSsubscription-based productsGo-To-Market strategiescampaign performance analysisfinancial forecastingaudience segmentationmarket researchcompetitive analysisomni-channel marketing
Soft skills
commercial acumenanalytical mindsetproject managementcreative collaborationrelationship buildingcommunicationself-starter attitudeadaptabilityproblem-solvingstrategic thinking
