Manager

• Lead Tide’s paid-plan growth in the UK, sitting at the heart of the Member Engagement function
• Collaborate with Product, BI, CRM, Sales, and Operations to translate member and market insights into product enhancements, positioning, GTM strategies and campaigns
• Own the full Go-To-Market approach across channels and member touch points, including end-to-end in-app journeys and the full suite of CRM channels
• Partner with Finance for revenue ownership and forecasting: set, track, and refine financial projections for membership plans and identify risks and opportunities
• Analyse member behaviour, segment audiences, and measure campaign performance with BI, translating data into clear recommendations
• Partner with Product teams to shape product positioning, align on roadmaps and support successful product launches with tailored GTM strategies
• Lead Go-To-Markets across channels, facilitate brainstorms/workshops, and deliver omni-channel marketing with Sales, Operations and CRM teams
• Manage stakeholders including Tide’s Senior Leadership Team and communicate regularly across a wide range of stakeholders
• Lead ongoing market research and competitive analysis to monitor trends and translate insights into actionable strategies

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