Financial Planning and Analysis

• Build and iterate on complex financial models that support our expansion.
• Write SQL queries to pull raw data, ensuring our financial projections are grounded in real-time operational reality.
• Prepare and deliver high-quality quantitative and presentation materials to support ongoing strategic analyses.
• Work closely with Operations, Marketing, and Clinical leadership to provide data-driven insights.
• Monitor business performance against targets and identify the "why" behind the numbers.
• Help refine and automate our financial reporting and data workflows.

Senior Analyst, Strategic Finance

Business Operations

• Manage reporting structures to serve as sources of truth for metric reporting across the business, while developing frameworks to evaluate company performance
• Own strategic analysis that can be leveraged by leadership to determine Tia’s roadmap for business planning
• Partner with Tia’s Data & Analytics team members to streamline our data reporting processes and bring together internal and external data sources
• Serve as a trusted partner for leadership stakeholders and provide strategic insight to drive their business area
• Drive core performance management meetings with a highly cross-functional and dynamic group of stakeholders
• Create financial and operational models and run scenario analysis for key business decisions
• Play a key role in defining Tia’s business priorities and strategy quarter over quarter
• Become an expert on all of Tia’s key business metrics to proactively identify opportunities for analytical insights and operational improvement

Senior Manager, Business Operations and Strategy

Marketing Analyst

• Analyze and report on performance data across Paid Social, keep campaigns tracking towards key performance metrics, and prepare regular insights and next steps for internal stakeholders.
• Work closely with the Senior Manager of Growth Marketing to help optimize campaigns for customer acquisition and retention, and support new service launches, branding and awareness campaigns, and regional demand goals.
• Use various tools such as Amplitude, GTM, and Tableau to ensure accurate tracking and reporting across landing pages and the acquisition funnel.
• Set up and monitor A/B tests (across ads, landing pages, audience targeting, etc.), analyze test results, and iterate on successful strategies to scale growth and refine our marketing playbook for Meta.
• Support market research efforts by gathering competitor insights and industry trends. Help identify opportunities for growth and potential threats in performance marketing.
• Work closely with internal teams (Creative, Organic, CRM, Clinical Operations) to ensure marketing campaigns align with broader company goals, as well as continue to build our relationship with our Meta account partners.
• Use performance insights to guide creative strategy and direction for ad copy, landing page copy, static and video creatives, and other performance marketing assets.
• Utilize templatized responses to address comments on paid ads, utilizing frameworks for when ad sentiment may be harming the brand’s equity and paid performance.

Performance Marketing Analyst, Paid Social – Consultant

Director

• Own the strategic roadmap, design, and continuous iteration of Tia’s care offerings, driving significant enhancements in member retention, satisfaction, and utilization.
• Your leadership will be crucial in translating overarching business strategy into actionable care strategy, directing the development of user-centric care solutions.
• Define and own the strategic vision and roadmap for Tia's care offerings, ensuring alignment with overall company mission, business goals, and market dynamics.
• Drive the vitality of the care portfolio by owning demand generation and utilization; translate clinical & care value into measurable growth across revenue targets and member loyalty (NPS).
• Deeply understand the market and competitive landscape, leveraging insights to inform strategic decisions and identify new areas for innovation.
• Lead the end-to-end lifecycle of care products, from initial concept and design through launch, performance evaluation, and continuous iteration.

Senior Analyst, Strategic Finance

Senior Manager, Business Operations and Strategy

Performance Marketing Analyst, Paid Social – Consultant

Director, Care Strategy – Innovation