Senior Manager, Creative Marketing – Shopper and Consumer
JND Inc.
Business Development Manager, Direct-to-Consumer
The Walt Disney Company
full-time
Posted on:
Location Type: Hybrid
Location: Shanghai • 🇨🇳 China
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive the Hong Kong Disneyland (HKDL) business development on Douyin platform
- Establish Douyin channel strategy, forecasting and execution of key sales initiatives
- Project management for livestreaming, content creation, paid media and campaign-driven sales
- Budget planning & management, accurate forecasting and execution of sales initiatives
- Coordinate Marketing, Distribution Marketing, CPA, RMA and other LOBs to ensure timely project launches
- Build internal processes and team capability in content production, live streaming and KOL management
- Champion management of Douyin and DP operators to foster strong rapport and long-term partnership
- Complete Douyin business planning, communication cadence, product planning and traffic consolidation
- Establish staged sales targets to measure regular sales/campaign performance
- Oversee account acquisition, retention and expansion programs and upkeep of product line
- Manage DP project performance including timeline management, budget control, finance and legal procedures
- Support Mgr, Business development, eCom and contribute to overall China direct business growth
Requirements
- Bachelor’s degree or above
- 5 -8 years’ experience (minimum 5 years)
- Minimum 3 years in Douyin account management
- 0 to 1 Douyin account establishment experience is preferrable
- In-depth understanding Douyin environment and hands-on experience on Douyin operation
- Ability to use data & metrics to back up internal communication & reporting, media strategies, market insights and channel performance
- Strong language skills with fluent Mandarin and English; able to conduct business communication and presentation in English
- Proficient in Microsoft Office and Windows applications, including Outlook, Word, Excel, PowerPoint
- Strong interpersonal & learning skills
- Ability to work effectively in a highly task-orientated environment
- Strong time management and organizational skills
- Ability to make complex decisions over Douyin account management (advertisement budget deployment, resource allocation, campaign/product launches, DP education arrangement)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Douyin account managementlivestreamingcontent creationpaid mediabudget planningsales forecastingdata analysiscampaign performance measurementproject managementresource allocation
Soft skills
strong interpersonal skillsstrong language skillstime managementorganizational skillsdecision makinglearning skillseffective communicationpresentation skillsability to work in a task-oriented environmentrapport building
