The Somerset Inn

Ecommerce

• What you will do**Client & Strategy Ownership**
• - Support a portfolio of e-commerce brands on TikTok Shop
• - Act as the main point of contact while leading strategy, performance and delivery
• - Build clear, commercially grounded TikTok Shop growth plans
• - Translate business goals into weekly and monthly trading actions
• **E-commerce Trading & Merchandising**
• - Own trading calendars aligned to promotions, launches and key retail moments
• - Lead product merchandising strategy across:
• - Product selection
• - Bundling
• - Pricing
• - Promotions and incentives
• - Continuously optimise AOV, conversion rate and GMV
• - Identify underperforming SKUs and opportunities to scale winners
• **Affiliate Strategy**
• - Support the **affiliate strategy** for your client portfolio
• - Define how affiliates are used to drive GMV
• - Work closely with creators to:
• - Set creator priorities
• - Shape product focus
• - Align offers and incentives
• - Build and refine creator trading strategies around:
• - Deal-led moments
• - Always-on content
• - Live and campaign support
• - Analyse affiliate performance and continuously optimise output
• - Ensure affiliate activity aligns with overall trading and margin goals
• **Performance & Reporting**
• - Monitor daily, weekly and monthly performance metrics
• - Lead performance reviews with clients, backed by clear insights and actions
• - Forecast GMV and trading performance
• - Use data over opinions to inform decisions
• **How You’ll Work**
• - Fast-paced, high-ownership environment
• - Minimal bureaucracy, maximum accountability
• - You’re expected to challenge, suggest, optimise and lead
• - This is a role for someone who enjoys responsibility and impact

Ecommerce Trading Executive, TikTok