The Somerset Inn

Manager

• **Campaign Management & Execution**
• - Build, manage and optimise paid campaigns across a portfolio of TikTok Shop brands day-to-day
• - Work across the full suite of TikTok ad formats
• - Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
• - Launch campaigns accurately and on time, aligned to trading calendars and client priorities
• - Monitor spend and performance daily - catching issues early and acting quickly
• **Performance Optimisation**
• - Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements
• - Identify what is working and scale it; identify what is not and fix it or cut it
• - Run structured A/B tests across creative, audiences and campaign structures
• - Continuously improve ROAS, CPA and GMV contribution across accounts
• - Use TikTok's native analytics alongside third-party attribution tools to make informed decisions
• **Creative Performance & Briefing**
• - Develop a sharp eye for what creative performs on TikTok - hooks, formats, pacing, messaging
• - Translate performance data into clear, actionable briefs for the content team
• - Work closely with creative to ensure paid assets are built for conversion, not just awareness
• - Stay on top of what is trending on TikTok and factor it into creative direction
• **Reporting & Client Communication**
• - Prepare clear, accurate performance reports for your accounts - weekly and monthly
• - Present paid performance in client calls with confidence, translating data into plain commercial language
• - Flag issues or opportunities proactively - don't wait to be asked
• - Contribute to QBRs and strategy sessions with data-backed insight
• **Collaboration & Growth**
• - Work closely with account managers to align paid activity with broader client strategy and trading calendars
• - Collaborate with the affiliate and content teams to ensure paid, organic and creator activity are pulling in the same direction
• - Stay current with TikTok platform updates, new ad products and best practices - and bring that knowledge into the team
• - Support the Account Directors on agency-level initiatives and process improvements

Paid Manager – TikTok

Performance Marketing

• **What You’ll Do**
• **Paid Media Strategy & Ownership**
• - Own paid media strategy across Somerce's client portfolio on TikTok and connected channels
• - Define how paid is used to accelerate GMV - not just drive traffic, but drive commercial outcomes
• - Build scalable paid frameworks that integrate with trading strategy, affiliate activity and live commerce
• - Stay ahead of TikTok's ad product developments, algorithm changes and platform best practices
• - Set the internal standard for how paid campaigns are planned, executed and reported
• **Campaign Planning & Execution**
• - Lead end-to-end campaign management across TikTok Ads, including:
• - TikTok Shop Ads across all formats
• - Retargeting and audience strategy
• - Live commerce ad amplification
• - Plan budgets, bid strategies and campaign structures to maximise return on ad spend
• - Align paid activity tightly to trading calendars, promotional moments and product launches
• - Work closely with the content team to ensure creative assets are built for paid performance
• **Creative & Audience Strategy**
• - Lead creative strategy for paid - knowing what hooks, formats and messages convert on TikTok
• - Build structured testing frameworks across creative, audiences and placements
• - Translate performance data into clear creative briefs that the content team can act on
• - Identify winning creative quickly and scale it; cut what isn't working without hesitation
• **Performance & Reporting**
• - Own ROAS, CPA, CPM and GMV targets across your client portfolio
• - Monitor campaign performance daily and make real-time optimisation decisions
• - Lead paid performance reviews with clients - backed by clear data and forward-looking recommendations
• - Forecast paid media contribution to GMV and flag variances early
• - Use attribution data intelligently, accounting for TikTok's role across the full funnel
• **Team Leadership**
• - Build and lead a team of Paid Media Managers and Executives
• - Set clear standards for campaign quality, pacing and reporting
• - Develop your team's skills across strategy, execution and client communication
• - Review client-facing work before it goes out - ownership sits with you
• **How You'll Work**
• - Fast-paced, high-ownership environment
• - Minimal bureaucracy, maximum accountability
• - You're expected to be across the numbers, ahead of the platform and clear with clients
• - This is a role for someone who is serious about paid performance and wants to lead it properly

Head of Paid Media

Affiliate Manager

• Own the affiliate function at Somerce - strategy, execution, team and results
• Define how affiliates are used to drive GMV across our client portfolio
• Build scalable affiliate frameworks that work across categories, price points and campaign types
• Set the standard for how we brief, manage and optimise creator relationships
• Stay ahead of TikTok Shop affiliate mechanics, platform updates and best practices
• Build and manage a high-performing roster of TikTok creators across beauty, fashion, lifestyle and FMCG
• Develop tiered creator strategies - from nano and micro through to macro and mega - matched to each client's goals
• Own outreach, negotiation and onboarding for new affiliate creators
• Build genuine, long-term relationships with top-performing creators and talent management
• Identify emerging creators early and bring them into client programmes before the competition does
• Plan and execute affiliate activity around key retail and trading moments
• Align affiliate strategy tightly with trading calendars, promotions and GMV targets
• Work with account teams to ensure affiliate activity supports broader client growth plans
• Manage commission structures, incentive mechanics and deal terms to maximise ROI
• Monitor affiliate performance daily - GMV, views, conversion, commission efficiency
• Identify top-performing creators and double down; identify underperformers and act quickly
• Use data to continuously refine creator selection, brief quality and incentive structures
• Report on affiliate performance to clients and internal stakeholders with clarity and insight
• Set GMV targets for the affiliate channel and own delivery against them
• Build and lead a team of Affiliate Managers and Executives
• Set clear expectations and develop your team's skills in creator management, negotiation and performance analysis
• Review creator briefs and outreach before they go out - quality sits with you
• Create a high-ownership, high-output team culture that mirrors Somerce's wider values

Head of Affiliates

Influencer Marketing

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions
• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across product selection, bundling, pricing, promotions and incentives
• Continuously optimise AOV, conversion rate and GMV
• Identify underperforming SKUs and opportunities to scale winners
• Own the influencer and affiliate strategy for your client portfolio
• Define how affiliates are used to drive GMV
• Work closely with creators to set creator priorities, shape product focus, align offers and incentives
• Build and refine creator trading strategies around deal-led moments, always-on content, live and campaign support
• Analyse affiliate performance and continuously optimise output
• Ensure affiliate activity aligns with overall trading and margin goals
• Monitor daily, weekly and monthly performance metrics
• Lead performance reviews with clients, backed by clear insights and actions
• Forecast GMV and trading performance
• Use data over opinions to inform decisions
• Fast-paced, high-ownership environment
• Minimal bureaucracy, maximum accountability
• You’re expected to challenge, suggest, optimise and lead
• This is a role for someone who enjoys responsibility and impact

Influencer Marketing Manager

Ecommerce

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions
• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across:
• - Product selection
• - Bundling
• - Pricing
• - Promotions and incentives
• Continuously optimise AOV, conversion rate and GMV
• Identify underperforming SKUs and opportunities to scale winners
• Own the affiliate strategy for your client portfolio
• Define how affiliates are used to drive GMV
• Work closely with creators to:
• - Set creator priorities
• - Shape product focus
• - Align offers and incentives
• Build and refine creator trading strategies around:
• - Deal-led moments
• - Always-on content
• - Live and campaign support
• Analyse affiliate performance and continuously optimise output
• Ensure affiliate activity aligns with overall trading and margin goals
• Monitor daily, weekly and monthly performance metrics
• Lead performance reviews with clients, backed by clear insights and actions
• Forecast GMV and trading performance
• Use data over opinions to inform decisions

Paid Manager – TikTok

Head of Paid Media

Head of Affiliates

Influencer Marketing Manager

Ecommerce Trading Manager