Paid Manager – TikTok

The Somerset Inn

Paid Manager executing TikTok campaigns for Shop brands, optimizing performance, managing budgets, and collaborating with creative teams. Engaging in data analysis to improve ROAS and client reporting.

Posted 7/17/2026full-timeManchester/London • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social campaigns on TikTok, with a strong focus on performance metrics such as ROAS, CPA, and CPM. Capable of translating data insights into actionable strategies and effective communication with clients.

Highest-signal resume keywords

TikTok Ads Manager ExperienceCampaign OptimizationPerformance Metrics AnalysisCreative Brief DevelopmentClient Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social Campaign ManagementPerformance Metrics UnderstandingA/B TestingBudget PacingData Analysis

Soft Skills

Strong CommunicationOrganizational SkillsProactive AttitudeAnalytical Instinct

Tools & Technologies

TikTok Ads ManagerThird-Party Attribution ToolsNative Analytics

Industry Keywords

GMV MaxVSASpark AdsSocial CommerceFMCG

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

**Campaign Management & Execution**
- Build, manage and optimise paid campaigns across a portfolio of TikTok Shop brands day-to-day
- Work across the full suite of TikTok ad formats
- Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
- Launch campaigns accurately and on time, aligned to trading calendars and client priorities
- Monitor spend and performance daily - catching issues early and acting quickly
**Performance Optimisation**
- Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements
- Identify what is working and scale it; identify what is not and fix it or cut it
- Run structured A/B tests across creative, audiences and campaign structures
- Continuously improve ROAS, CPA and GMV contribution across accounts
- Use TikTok's native analytics alongside third-party attribution tools to make informed decisions
**Creative Performance & Briefing**
- Develop a sharp eye for what creative performs on TikTok - hooks, formats, pacing, messaging
- Translate performance data into clear, actionable briefs for the content team
- Work closely with creative to ensure paid assets are built for conversion, not just awareness
- Stay on top of what is trending on TikTok and factor it into creative direction
**Reporting & Client Communication**
- Prepare clear, accurate performance reports for your accounts - weekly and monthly
- Present paid performance in client calls with confidence, translating data into plain commercial language
- Flag issues or opportunities proactively - don't wait to be asked
- Contribute to QBRs and strategy sessions with data-backed insight
**Collaboration & Growth**
- Work closely with account managers to align paid activity with broader client strategy and trading calendars
- Collaborate with the affiliate and content teams to ensure paid, organic and creator activity are pulling in the same direction
- Stay current with TikTok platform updates, new ad products and best practices - and bring that knowledge into the team
- Support the Account Directors on agency-level initiatives and process improvements

Requirements

What you’ll need

**Essential**
- Hands-on experience managing paid social campaigns, with direct experience in TikTok Ads Manager
- Solid understanding of performance metrics - ROAS, CPA, CPM, CTR - and how to move them
- Comfortable managing multiple client accounts simultaneously without dropping the ball
- Strong analytical instinct - you look at data and know what it is telling you
- Good communicator who can explain performance clearly in writing and in conversation
- Organised, proactive and comfortable working at pace
**Desirable**
- Experience with TikTok Shop-specific ad formats - GMV Max, VSA, Spark Ads
- Background in beauty, fashion, lifestyle or FMCG paid media
- Experience at a performance or social commerce agency
- Familiarity with live commerce amplification and how paid integrates with creator and affiliate activity

Benefits

Comp & perks

**Core Benefits**
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours - we care about output, not clock-watching
**Growth & Career Development**
- Clear path to senior leadership for the right person
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to shape how we work as the agency scales
**Financial & Lifestyle Perks**
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
**Work Environment**
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients - shared success matters
**The Somerce Difference**
- We trust our people
- We move quickly and back good ideas
- You'll have real influence, not just responsibility
- If you perform, you'll grow - simple as that