Head of Affiliates

The Somerset Inn

Head of Affiliates managing the affiliate function at Somerce. Driving GMV growth for brands through creator strategy and relationship management.

Posted 6/29/2026full-timeManchester • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Own the affiliate function at Somerce - strategy, execution, team and results
Define how affiliates are used to drive GMV across our client portfolio
Build scalable affiliate frameworks that work across categories, price points and campaign types
Set the standard for how we brief, manage and optimise creator relationships
Stay ahead of TikTok Shop affiliate mechanics, platform updates and best practices
Build and manage a high-performing roster of TikTok creators across beauty, fashion, lifestyle and FMCG
Develop tiered creator strategies - from nano and micro through to macro and mega - matched to each client's goals
Own outreach, negotiation and onboarding for new affiliate creators
Build genuine, long-term relationships with top-performing creators and talent management
Identify emerging creators early and bring them into client programmes before the competition does
Plan and execute affiliate activity around key retail and trading moments
Align affiliate strategy tightly with trading calendars, promotions and GMV targets
Work with account teams to ensure affiliate activity supports broader client growth plans
Manage commission structures, incentive mechanics and deal terms to maximise ROI
Monitor affiliate performance daily - GMV, views, conversion, commission efficiency
Identify top-performing creators and double down; identify underperformers and act quickly
Use data to continuously refine creator selection, brief quality and incentive structures
Report on affiliate performance to clients and internal stakeholders with clarity and insight
Set GMV targets for the affiliate channel and own delivery against them
Build and lead a team of Affiliate Managers and Executives
Set clear expectations and develop your team's skills in creator management, negotiation and performance analysis
Review creator briefs and outreach before they go out - quality sits with you
Create a high-ownership, high-output team culture that mirrors Somerce's wider values

Requirements

What you’ll need

Proven experience owning an affiliate or creator programme at scale
Deep understanding of TikTok Shop affiliate mechanics - how commissions work, how to structure deals, how to drive GMV
Strong network within the UK TikTok creator ecosystem, or a track record of building one quickly
Commercially minded - you think in GMV and ROI, not just follower counts
Experience managing and developing a team
Data-literate: comfortable pulling performance reports and making decisions from them
Background in beauty, fashion, lifestyle or FMCG affiliate or influencer marketing (Desirable)
Experience working within or alongside a social commerce or performance agency (Desirable)
Familiarity with live commerce and how affiliates can be activated around it (Desirable)
Existing relationships with talent agencies or creator management companies (Desirable)

Benefits

Comp & perks

Competitive salary, benchmarked to experience and performance
Performance-related bonus aligned to commercial impact
28 days holiday + bank holidays
Hybrid working with offices in London and Manchester
Flexible working hours - we care about output, not clock-watching
Build and lead the affiliate function at one of the UK's leading TikTok Shop agencies
Regular performance reviews focused on development and impact
Direct exposure to high-growth brands across the UK, US and EU
Opportunity to work at the cutting edge of TikTok Shop and social commerce
Company pension scheme
Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
Team socials and events throughout the year
Staff discounts across our brands and partners
Fast-paced, high-ownership culture
Minimal bureaucracy and maximum accountability
Surrounded by people who care about performance, creativity and doing things properly
A business that wins with its clients - shared success matters
We trust our people
We move quickly and back good ideas
You'll have real influence over how we scale one of our most important channels
If you perform, you'll grow - simple as that

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Affiliate Strategy DevelopmentCommission Structure ManagementPerformance ReportingNegotiation SkillsCreator Onboarding

Soft Skills

Commercial MindsetRelationship BuildingTeam DevelopmentCommunication Skills