The Bluebird Group

Manager

• Own and drive advertising strategy across Search and DSP for larger or more complex client accounts
• Lead strategic planning sessions including annual planning, seasonal strategies, and budget allocation recommendations
• Build and present quarterly business reviews with executive-level storytelling and clear strategic roadmaps
• Manage and develop leads and specialists, coaching them on execution quality and strategic thinking
• Navigate difficult client conversations with composure: performance declines, budget cuts, strategic pivots, competitive threats
• Proactively identify account growth opportunities - new ad types, audience strategies, category expansion, incrementality testing
• Collaborate with cross-functional teams (Client Team, Digital, Creative) to ensure unified account strategy and a connected consumer journey
• Manage budget pacing and performance across funnel segments, product groupings, and campaign types, optimizing allocation to deliver against client KPIs
• Monitor the competitive landscape and digital shelf, identifying emerging threats and understanding where each account sits within its category
• Contribute to division-wide best practices and playbook development based on learnings from your accounts
• Champion adoption of new tools, platforms, and workflows - providing feedback on strategic value and team usability

Retail Media Manager