The Bluebird Group

Strategy

• Responsible for the creation and development of omni-retail strategies driving toward your clients goals using data driven, customer centric decision making.
• Collaborate with cross-functional teams, the client, and other stakeholders to integrate customer insights into overall client strategies, optimize retail channels, and develop effective retail campaigns and initiatives.
• Assume full responsibility for managing your client: the entire meeting lifecycle (client preparation, communication, timeline updates, agenda creation, etc.), development and maintenance of project management (defining project scope, goals, deliverables, etc.) and timelines.
• Communicate with external partners to gather information, influence decisions and address complex problems by consulting with other pillars, promoting collaboration and ensuring objectives are met.
• Maintain, update and audit platform items and lead your client set in the basic operational requirements of retailers.
• Efficiently communicate sales trends, competitive insights, and creative solutions to brand challenges, tactfully handle ad hoc client questions, and maintain a proactive approach, ensuring positive client perception and support for the team.
• Collect and analyze market and industry data, staying current on omni retail trends, competitors, and industry developments to identify opportunities for improvements to enhance efficiency and the client and team experiences.
• May have responsibility to provide leadership, guidance, and oversight to a team of employees, managing work assignments, financial responsibility, providing assistance and instructions as needed, and ensuring their successful performance.
• Present data-driven recommendations with tact and accountability, while monitoring and analyzing performance metrics to identify areas for improvement and implementing effective solutions.
• Able to handle the impact of errors on the company’s prestige, relationship, and end results by being responsible for the profitability, revenue, margin, etc. for your client set.

Client Strategy Manager

Director

• Responsible for the creation and development of omni-retail strategies driving toward your clients goals using data driven, customer centric decision making.
• Gather and analyze market and industry data, staying current on omni-retail trends, competitors, and industry developments to identify opportunities, strategic pivots, and enhance efficiency.
• Define and execute the overarching strategic vision for your team: aligning it with market trends and the competitive landscape, establishing and nurturing key partnerships, oversee budgeting and resource allocation, and driving the long-term growth and success of your team, the company, and our clients.
• Develop and oversee the client teams processes, aligning them with the company's strategic goals, while leading the team and collaborating cross functionally to implement large scale process changes and evaluating their impact on the overall business performance.
• Assume full responsibility for managing your client: the entire meeting lifecycle (client preparation, communication, timeline updates, agenda creation, etc.), development and maintenance of project management (defining project scope, goals, deliverables, etc.) and timelines.
• Foster strategic client relationships, ensuring effective communication and problem-solving while maintaining a positive client perception and support for the organization's goals.

Director of Client Strategy

Manager

• Own and drive advertising strategy across Search and DSP for larger or more complex client accounts
• Lead strategic planning sessions including annual planning, seasonal strategies, and budget allocation recommendations
• Build and present quarterly business reviews with executive-level storytelling and clear strategic roadmaps
• Manage and develop leads and specialists, coaching them on execution quality and strategic thinking
• Navigate difficult client conversations with composure: performance declines, budget cuts, strategic pivots, competitive threats
• Proactively identify account growth opportunities - new ad types, audience strategies, category expansion, incrementality testing
• Collaborate with cross-functional teams (Client Team, Digital, Creative) to ensure unified account strategy and a connected consumer journey
• Manage budget pacing and performance across funnel segments, product groupings, and campaign types, optimizing allocation to deliver against client KPIs
• Monitor the competitive landscape and digital shelf, identifying emerging threats and understanding where each account sits within its category
• Contribute to division-wide best practices and playbook development based on learnings from your accounts
• Champion adoption of new tools, platforms, and workflows - providing feedback on strategic value and team usability

Client Strategy Manager

Director of Client Strategy

Retail Media Manager