Support brand marketing initiatives from both a project management and creative execution standpoint, working closely with the VP of Marketing.
Support management of cross-functional projects including photoshoots, website landing pages, brand campaigns, and content creator collaborations, ensuring timelines, deliverables, and creative quality meet brand standards.
Help execute the marketing calendar, ensuring seamless coordination across teams and channels.
Design and implement a comprehensive social strategy that drives brand awareness, engagement, and community growth—while consistently reinforcing The Black Tux brand ethos.
Conceive, produce, and edit engaging photo and video content for social channels, serving as an on-camera personality and storyteller for the brand when needed.
Collaborate with internal teams and external partners to develop content that highlights our products and lifestyle across platforms—with a focus on Instagram and TikTok.
Monitor performance analytics and apply insights to continuously optimize content strategy, cadence, and creative direction.
Lead influencer marketing efforts by identifying and nurturing partnerships with creators who authentically represent The Black Tux brand.
Brief creators to produce compelling, on-brand content that can be leveraged across organic and paid channels.
Build and manage long-term relationships with creators to ensure consistent, high-quality storytelling and performance outcomes.
Partner with our Social Customer Support team to proactively manage community comments, DMs, and interactions across social channels—strengthening brand trust and connection.
Stay current on trends in men’s fashion, formalwear, styling, social media, and content creation to keep our brand presence fresh, relevant, and aspirational.
Requirements
6-8+ years of experience in brand marketing with social expertise and content creating ideally within men’s formalwear or retail industries.
3-5+ years experience with graphic design tools (e.g. Adobe Creative Suite, Canva) and video editing software (e.g. Adobe Premiere, Final Cut Pro, CapCut).
In-depth knowledge of social media platforms and best practices for content creation and engagement.
Experience in managing influencer and creator programs - including both paid and gifting / product-seeding programs.
A keen understanding of and interest in menswear, formalwear and fashion in general.
Excellent communication (written and spoken) and collaboration skills, with the ability to work effectively both independently and as part of a team.
Self-motivated with a proactive approach to problem-solving.
Ability to travel up to 15% of the year to one of our showrooms in New York, Atlanta, Chicago, or Santa Monica to use for video production when needed.
Benefits
Competitive medical, dental, vision, and disability plans
Option to participate in a 401(k) plan through Betterment
Open paid time off
Paid holidays + annual winter break
Monthly cell phone reimbursement
Monthly wellness stipend
Work from home set up stipend
6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
One Medical membership
Employee engagement, cultural events, and trainings
Discounts on garment rental and purchases for you, your partner, and friends & family
Annual compensation review process
Applicant Tracking System Keywords
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