Brand Strategist
USCIS
Mid · Seniorfull-time$118k–$212k / yearIllinois, New York · 🇺🇸 United States
Posted: 2 days agoSource: morningstar.wd5.myworkdayjobs.com
Associate Manager, Brand Strategy, GTM
Warner Bros. Discovery
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $66,500 - $123,500 per year
Job Level
JuniorMid-Level
About the role
- develop and execute go-to-market strategies across HBO Max Brand campaigns
- create strategic briefs, coordinating cross-functional teams
- ensure flawless execution across creative, product, CRM, media, and other stakeholders
- align global markets, sharing plans for consistency and maximum impact
- deliver integrated marketing campaigns that elevate the brand
- support all phases of the development and execution of HBO Max brand campaigns
- pitch and develop insight-driven campaign ideas
- draft campaign briefs translating business goals into clear direction
- share campaign plans with international teams
Requirements
- Bachelor's degree and/or relevant experience
- 3-5 years of experience in brand marketing at an entertainment company or creative agency
- Must understand nuances of DTC streaming marketing including creative approaches
- Have a strong understanding of cultural trends, pop culture, and the entertainment landscape
- Demonstrated experience supporting cross functional teams
- Experience drafting briefs, coordinating timelines and tracking deliverables
- Exceptional written and verbal communication skills
- Highly organized with strong product management skills
- Excellent at critical thinking and problem-solving
- A strong passion for pop culture and entertainment
Benefits
- health insurance coverage
- employee wellness program
- life and disability insurance
- retirement savings plan
- paid holidays and sick time
- vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingcampaign developmentgo-to-market strategiescampaign briefscross-functional coordinationDTC streaming marketingproduct managementtimelines trackinginsight-driven campaign ideasintegrated marketing campaigns
Soft skills
written communicationverbal communicationorganizational skillscritical thinkingproblem-solvingteam collaborationcreativityattention to detailstrategic thinkingpassion for pop culture
Certifications
Bachelor's degree
