The Black Tux

SEO Marketing

• Develop and maintain a comprehensive SEO roadmap aligned with business goals.
• Conduct keyword research and identify high-value content opportunities.
• Audit and improve site architecture, internal linking, metadata, and technical SEO performance.
• Monitor rankings, traffic, crawl health, and search visibility.
• Partner with content marketing and product/tech teams to implement recommendations.
• Using SEO optimization tools, develop strategies to improve visibility in AI-generated search results and answer engines.
• Identify topics, content formats, and authority signals that increase citation likelihood.
• Optimize content for featured snippets, AI overviews, knowledge panels, and conversational search experiences.
• Track brand presence and citations across AI platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews.
• Recommend structured data, content enhancements, and authority-building initiatives that improve discoverability.
• Identify content gaps and create editorial recommendations.
• Project manage this work with the content/marketing team to maximize throughput.
• Improve existing content to increase rankings, engagement, and answer-engine inclusion.
• Develop strategies to increase backlinks, mentions, and digital authority.
• Monitor competitor SEO and AEO performance.
• Establish KPIs and reporting frameworks for both SEO and AEO performance.
• Provide monthly reporting and actionable insights.
• Track organic traffic, rankings, citations, share of voice, and AI visibility trends.
• Present findings and recommendations to marketing leadership.

SEO/AEO Consultant