The Agency Mallorca

Brand Manager

• Define and oversee The Agency’s brand positioning globally, ensuring alignment across all markets, campaigns, and channels.
• Serve as the steward of brand voice, design identity, and creative integrity.
• Directly manage the creative (design, video, visual) and content (editorial, copy, campaigns) teams, providing oversight, feedback, and clear direction.
• Lead the strategy and execution of integrated campaigns across all marketing channels, including social media, paid media, strategic partnerships, and traditional channels.
• Develop and scale content ecosystems (e.g., video series, podcasts, social short-form content) that build a robust brand community and drive measurable engagement.
• Audit current capabilities and workflows, identifying opportunities to scale effectively and strengthen output.
• Ensure all content—video, design, digital, print, and social —delivers at the level of a luxury lifestyle brand.
• Responsible for marketing strategy and campaigns on an annual basis alongside quarterly global and regional efforts.
• Mentor and develop talent within the creative and content teams, elevating key contributors and aligning them with brand priorities.
• Partner with leadership to evaluate team fit, structure, and performance to ensure long-term scalability.
• Provide team creative focus and strategic direction to maximize video and content quality and alignment with the brand.
• Work hand-in-hand with the SVP of Marketing & Communications and Marketing Dept Heads to ensure brand strategy aligns with all marketing efforts, executive vision, media relations, and marquee marketing assets.
• Collaborate with leadership across business lines (franchise, core services, PR, relocation, creative services) to deliver integrated campaigns.
• Drive the evolution of The Agency as a “media house,” positioning our brand as both a brokerage and a lifestyle voice.
• Drive innovation by championing and experimenting with emerging digital platforms (e.g., AI-driven content, immersive media, influencer partnerships) to expand our brand's reach and impact.
• Introduce new marketing practices, tools, and partnerships that enhance reach, efficiency, and creative impact.
• Monitor industry trends in luxury, lifestyle, and real estate to keep The Agency at the forefront of innovation.

SVP, Brand Strategy