Brand Marketing Manager
Huckleberry Labs
SVP, Brand Strategy
The Agency Mallorca
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $230,000 per year
Job Level
Lead
About the role
- Define and oversee The Agency’s brand positioning globally, ensuring alignment across all markets, campaigns, and channels.
- Serve as the steward of brand voice, design identity, and creative integrity.
- Directly manage the creative (design, video, visual) and content (editorial, copy, campaigns) teams, providing oversight, feedback, and clear direction.
- Lead the strategy and execution of integrated campaigns across all marketing channels, including social media, paid media, strategic partnerships, and traditional channels.
- Develop and scale content ecosystems (e.g., video series, podcasts, social short-form content) that build a robust brand community and drive measurable engagement.
- Audit current capabilities and workflows, identifying opportunities to scale effectively and strengthen output.
- Ensure all content—video, design, digital, print, and social —delivers at the level of a luxury lifestyle brand.
- Responsible for marketing strategy and campaigns on an annual basis alongside quarterly global and regional efforts.
- Mentor and develop talent within the creative and content teams, elevating key contributors and aligning them with brand priorities.
- Partner with leadership to evaluate team fit, structure, and performance to ensure long-term scalability.
- Provide team creative focus and strategic direction to maximize video and content quality and alignment with the brand.
- Work hand-in-hand with the SVP of Marketing & Communications and Marketing Dept Heads to ensure brand strategy aligns with all marketing efforts, executive vision, media relations, and marquee marketing assets.
- Collaborate with leadership across business lines (franchise, core services, PR, relocation, creative services) to deliver integrated campaigns.
- Drive the evolution of The Agency as a “media house,” positioning our brand as both a brokerage and a lifestyle voice.
- Drive innovation by championing and experimenting with emerging digital platforms (e.g., AI-driven content, immersive media, influencer partnerships) to expand our brand's reach and impact.
- Introduce new marketing practices, tools, and partnerships that enhance reach, efficiency, and creative impact.
- Monitor industry trends in luxury, lifestyle, and real estate to keep The Agency at the forefront of innovation.
Requirements
- 12-15+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
- Proven track record of building and scaling luxury or lifestyle brands (experience in real estate, luxury hospitality, fashion, travel, or media strongly preferred).
- Deep understanding of digitally-driven storytelling, with a strong preference for experience in leveraging data-driven personalization and fostering digital community engagement to drive brand loyalty and growth.
- Exceptional leadership skills with experience managing creative and content teams.
- Strong strategic thinker with ability to translate brand vision into tactical execution.
- Expertise in integrated marketing across digital, print, social, video, and experiential channels.
- Excellent communication, presentation, and cross-functional collaboration skills.
- Passion for design, storytelling, and luxury positioning through compelling, multi-platform narratives.
Benefits
- Equity
- Paid vacation
- Professional development budget
- Comprehensive health benefits
- 401(k)
- HSAs FSAs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingdigital storytellingdata-driven personalizationcontent strategycampaign managementluxury brand developmentvideo productionsocial media marketingprint marketingexperiential marketing
Soft skills
leadershipstrategic thinkingcommunicationpresentationcross-functional collaborationmentoringcreative directionteam managementinnovationcommunity engagement