TEAM

Brand Ambassador

• Act as a link between the brand and the local community, extending to a strong online network
• Bring the “100% Chance of Spritz” campaign to life in your city through on-premise experiences, social storytelling, creator content, and authentic community engagement
• Act as the face of the brand locally, driving trial, buzz, and social visibility around the St-Germain Hugo Spritz
• Implement and bring to life the “100% Chance of Spritz” platform through modernized and cultural trends relevant within the market
• Build authentic relationships with priority on-premise accounts, bartenders, servers, and hospitality teams
• Stay tapped into local culture, new openings, rooftop/patio scenes, brunch culture, and social happenings
• Represent the St-Germain lifestyle through elevated yet approachable content and experiences
• Help create familiarity and excitement around the St-Germain Hugo Spritz ritual
• Support social amplification around activations and experiences, create content that feels local, socially credible, and culturally connected
• Host “100% Chance of Spritz” events throughout the summer season
• Collaborate with TEAM and Brand partners to bring your personality and audience to each experience
• Drive attendance and excitement through social promotion and community engagement
• Support branded rituals and experiential moments including carafe service, sunset spritz hours, and social hosting occasions
• Participate in onboarding, campaign kickoffs, and monthly check-ins
• Track social performance and recap key activation highlights
• Submit content deliverables and activity recaps on time
• Responsibly manage brand assets, POS, and event materials

Brand Influencer

Manager

• Be the local point of contact for client and distributor personnel and maintain regular contact and communication between the client and TEAM
• Meet with the client to gather information and keep updated on product and industry knowledge; report all competitive activity in the market
• Always sell TEAM’s value to the client and uncover additional opportunities to serve the client
• Attend all required client and distributor meetings
• Ensure that TEAM’s objectives clearly align with client objectives
• Develop and maintain a positive working relationship with key personnel from TEAM, the client, and the distributors
• Spot check all promotional staff at promotions to ensure TEAM quality standards are inline
• Recruit prospective promotional staff at all attended promotions
• Manage all account activities to ensure proper implementation and execution of promotions and special events
• Recap all promotions and communicate to local contacts on a weekly and monthly basis
• Develop a monthly promotional schedule
• Communicate monthly/weekly promotional calendar to appropriate client and distributor personnel
• Sell in and confirm sampling events with key targeted accounts.
• Recruit, hire, and train quality promotional staff who are knowledgeable about the client’s products, promotions and industry specifics
• Conduct regular monthly trainings of promotional staff to ensure their knowledge on brand standards and execution guidelines
• Provide clear direction, expectations and constructive feedback to promotional staff to improve execution standards and results on all promotions
• Communicate all event standards to ensure successful execution
• Manage and monitor the Promotional Specialist’s budget spend daily
• Closely monitor and track all promotions and special events
• Motivate promotional staff to display great attitudes and leave a positive brand impression on the consumer
• Provide strong leadership skills to develop personnel
• Complete all administrative responsibilities in a timely and accurate manner
• Maintain proper records for all expense reports and ensure they are completed on time with receipts attached
• Manage all budgets to ensure programs are executed within budget guidelines
• Develop a monthly promotional schedule with assigned accounts and communicate it to appropriate personnel
• Manage all informational requests and recap key takeaways for TEAM Management
• Effectively and responsibly manage all assigned company and client equipment and assets to protect from damage and theft as well as provide proper packaging and shipping guidelines
• Maintain and execute scheduling needs
• Maintain a clean and organized storage unit with a current inventory at all times
• Maintain accurate inventory of uniforms
• Own the integrity of all reporting of information

Regional Sampling Manager

• Drive sales for the portfolio
• Be the on-premise experts that help identify opportunities
• Conduct bar and wait staff trainings
• Develop innovative beverage strategy solutions
• Collaborate with sales/distributor on account activation

Portfolio Brand Ambassador

• Drive sales for the portfolio with trade focused educational programs
• Be the on-premise experts that help identify opportunities in influencer accounts
• Conduct bar and wait staff trainings
• Develop innovative beverage strategy solutions
• Collaborate with sales / distributor on the brand's portfolio and account activation
• Showcase points of differentiation and unique selling points
• Create and foster relationship with key stakeholders

• Drive sales for the portfolio with trade focused educational programs
• Be the on-premise experts that help identify opportunities in influencer accounts
• Conduct bar and wait staff trainings
• Develop innovative beverage strategy solutions
• Collaborate with sales / distributor on the brand's portfolio

• Collaborate cross-functionally with TEAM leadership, local commercial team, and brand team to deliver and execute brand plans through various brand and sales activities.
• Manage and collaborate with on-premise & retail partners developing creative solutions to help drive business and growth for our brands.
• Generate awareness for PATRON by educating bartenders in the on-trade channel including key customers by bringing to life brand programs (e.g. social media, events, happy hours, trainings, dinners, etc.).
• Manage a focused account list of 30 accounts in the on premise channel.
• Focus on education and engagement around PATRON to help drive recommendation.
• Actively use social media to drive trade and consumer engagement in a creative and organic way.
• Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand.
• Lead projects and present disruptive ideas that put PATRON at a competitive advantage and highest return on investment.
• Deliver education and engagement brand programming that connects to on-trade & key customers.

Brand Ambassador – Agave

• Drive sales for the portfolio
• Conduct training for bar and wait staff
• Develop innovative beverage strategy solutions
• Create and foster relationships with key stakeholders

• The Portfolio Brand Ambassador will be responsible for brand sales and a strong trade advocacy focus.
• Drive sales for the portfolio with trade focused educational programs.
• Conduct bar and wait staff trainings to ensure that the brand portfolio is properly represented.
• Collaborate with sales / distributor on the brand's portfolio and account activation.

• The Portfolio Brand Ambassador will be responsible for brand sales and a strong trade advocacy focus that will be held accountable per quantitative & qualitative objectives.
• The PBA will represent the full brand's portfolio and will educate key trade stakeholders and consumers about the brand and provide innovative business & cocktail solutions for their assigned ‘influencer’ key account universe.
• Drive sales for the portfolio with trade focused educational programs focusing on the category as opposed to a specific brand.
• Be the on-premise experts that help identify opportunities in influencer accounts by capitalizing on our current portfolio distribution.
• Conduct bar and wait staff trainings to ensure that the brand portfolio is properly represented.
• Develop innovative beverage strategy solutions that leverage the brand portfolio.
• Collaborate with sales/distributor on the brand's portfolio and account activation.
• Showcase points of differentiation and unique selling points between the brand's portfolio and our competitors.
• Create and foster relationship with key stakeholders: Local trade community, sales, distributor, promoters, staff and consumers.
• Design custom activities that focus on local trade relations to ensure the brand's Portfolio has a presence in the influence accounts in respective market(s).
• Conduct tastings and pairing dinners.
• Monitor Competitive trends.

• The Portfolio Brand Ambassador will be responsible for brand sales
• Drive sales for the portfolio with trade focused educational programs
• Be the on-premise experts that help identify opportunities in influencer accounts
• Conduct bar and wait staff trainings
• Develop innovative beverage strategy solutions
• Collaborate with sales/distributor on brand's portfolio and account activation
• Showcase points of differentiation and unique selling points

• Manage a team of Brand Ambassadors including recruitment, on-boarding, training, and performance monitoring
• Develop and maintain strong working relationships across departments
• Host weekly status calls and analyze ambassador performance

Portfolio Advocacy Manager

• Lead & manage a team of Ambassadors
• Monitor Ambassador activity and hold them accountable
• Develop and maintain strong working relationships
• Develop and ideation of education and engagement programs
• Support the Group Advocacy Lead

Agave Advocacy Manager

• Own and develop a plan to showcase the brand in your focus market using the tools and resources provided to you
• Help ensure our brands are visible to consumers throughout your focus market (universities/ colleges)
• Develop a productive and effective working relationship with assigned accounts
• Conduct effective promotional efforts that increase trial and consumption of our client’s brands
• Build relationships with bar staff, educate on and create raving fans of our client’s brands
• Track and monitor progress against monthly goals
• Know your market, spot and set the trends, be culturally connected
• Responsibly manage all assigned company and client equipment and assets to include protection from damage and theft
• Complete weekly activity recaps, accomplishments and follow up needs
• Manage all budgets to ensure programs are executed within budget guidelines
• Complete all expense reports within the allocated time lines and maintain compliant with all expenses per guidelines.

• The Portfolio Brand Ambassador will be responsible for brand sales and a strong trade advocacy focus that will be held accountable per quantitative & qualitative objectives.
• The PBA will represent the full brand's portfolio and will educate key trade stakeholders and consumers about the brand and provide innovative business & cocktail solutions for their assigned ‘influencer’ key account universe.
• Drive sales for the portfolio with trade focused educational programs focusing on the category as opposed to a specific brand.
• Be the on-premise experts that help identify opportunities in influencer accounts by capitalizing on our current portfolio distribution.
• Conduct bar and wait staff trainings to ensure that the brand portfolio is properly represented.
• Develop innovative beverage strategy solutions that leverage the brand portfolio.
• Collaborate with sales / distributor on the brand's portfolio and account activation.
• Showcase points of differentiation and unique selling points between the brand's portfolio and our competitors.
• Create and foster relationship with key stakeholders: Local trade community, sales, distributor, promoters, staff and consumers.
• Design custom activities that focus on local trade relations to ensure the brand's Portfolio has a presence in the influence accounts in respective market(s).
• Conduct tastings and pairing dinners.
• Monitor Competitive trends.