TEAM

Manager

• Lead and manage a team of Brand Ambassadors
• Recruit, onboard, train, retain, and manage full-time employees
• Host weekly status calls, analyze and enforce performance goals
• Create presentations, manage project timelines, and provide recaps to stakeholders
• Support development and ideation of education and engagement programs
• Ensure compliance with all organizational policies

Premium Rum Portfolio Advocacy Manager

Brand Ambassador

• Help introduce students to Spark through sampling events, peer-to-peer engagement, social media promotion, and campus activations.
• Develop and execute local plans to showcase the Spark brand across your near campus and community.
• Find opportunities to sample Spark at pop-up events, fitness events, and wellness initiatives in your campus.
• Support distribution with branded materials and execute impactful promotional activations.
• Engage college students and consumers through product sampling and educational conversations.
• Promote Spark products and events through social media platforms.
• Assist with event setup, breakdown, inventory management, and overall activation execution.
• Build relationships with student organizations, gyms, athletic groups, and campus influencers.
• Educate consumers on Sparks wellness, hydration, energy, and nutrition products.
• Help increase brand visibility and student participation at events.
• Track progress toward monthly goals, manage budgets, and report weekly activity highlights.
• Provide event recaps, consumer feedback and insights from campus trends and student interests.
• Stay culturally connected—spot trends, set them, and keep Spark top of mind in your market.

Brand Influencer

• Serve as brand category & mixology expert for the Premium Rum Portfolio
• Strengthen category leadership by obtaining menu placements in influential accounts
• Align with key local industry events and participate where the opportunity fits our strategy
• Execute brand promotions, tastings, and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners
• Stay informed of customer and consumer trends, share insights
• Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team
• Provide bi-weekly market activity report to Regional Market Manager to include list of objectives, accomplishments, competitive activities, special projects and/or any needs
• Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives
• Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory
• Ride with distributor sales representatives as needed
• Participate in out-of-market sales blitzes
• Work closer to maintain Top Volume accounts, reduce losses
• Timely submission of weekly required program documents and deliverables
• Manage assigned budget
• Quarterly visit other markets as needed

Premium Rum Brand Ambassador

Director

• Ensure that advocacy programming is delivering against individual brand and overall BUSA business needs via the briefing and recapping processes.
• Create and manage an overall advocacy programming calendar to ensure BUSA brands are not competing against each other.
• Support both Advocacy Managers and BUSA brand teams on Nat’l BA strategy.
• Spearhead efforts for Nat’l BA annual meetings.

Advocacy Programming Director

• Lead the development, management and execution of Advocacy programming.
• Be familiar with "field marketing" programs; specifically - the logistics around communicating program goals, building, and presenting playbooks.
• Have spent time working in the “experiential marketing” category – understanding what is required in building and managing events that “bring brands to life”.
• Possess the ability of being solution-oriented.
• Utilize a proactive approach to problem solving.

Advocacy Programming Manager

Program Manager

• Recruit, onboard, train, and retain Retail Specialists
• Set KPIs for field team
• Coach and mentor Retail Specialists
• Drive commercial outcomes and strategies
• Serve as primary agency contact for clients
• Oversee field team participation in events
• Manage day-to-day program operations

Program Manager – Multicultural Retail Specialist Program

• Serve as brand category & mixology expert
• Strengthen category leadership by obtaining menu placements in influential accounts
• Align and with key local industry events and participate where the opportunity fits our strategy
• Execute brand promotions, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners
• Stay informed of customer and consumer trends, share insights
• Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team
• Provide bi-weekly market activity report to Regional Market Manger to include list of objectives, accomplishments, competitive activities, special projects and/or any needs
• Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives
• Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory
• Ride with distributor sales representatives as needed
• Participate in out-of-market sales blitzes
• Work closer to maintain Top Volume accounts, reduce losses
• Timely submission of weekly required program documents and deliverables
• Manage assigned budget
• Quarterly visit other markets as needed

Portfolio Brand Ambassador

• Act as a link between the brand and the local community, extending to a strong online network
• Bring the “100% Chance of Spritz” campaign to life in your city through on-premise experiences, social storytelling, creator content, and authentic community engagement
• Act as the face of the brand locally, driving trial, buzz, and social visibility around the St-Germain Hugo Spritz
• Implement and bring to life the “100% Chance of Spritz” platform through modernized and cultural trends relevant within the market
• Build authentic relationships with priority on-premise accounts, bartenders, servers, and hospitality teams
• Stay tapped into local culture, new openings, rooftop/patio scenes, brunch culture, and social happenings
• Represent the St-Germain lifestyle through elevated yet approachable content and experiences
• Help create familiarity and excitement around the St-Germain Hugo Spritz ritual
• Support social amplification around activations and experiences, create content that feels local, socially credible, and culturally connected
• Host “100% Chance of Spritz” events throughout the summer season
• Collaborate with TEAM and Brand partners to bring your personality and audience to each experience
• Drive attendance and excitement through social promotion and community engagement
• Support branded rituals and experiential moments including carafe service, sunset spritz hours, and social hosting occasions
• Participate in onboarding, campaign kickoffs, and monthly check-ins
• Track social performance and recap key activation highlights
• Submit content deliverables and activity recaps on time
• Responsibly manage brand assets, POS, and event materials

• Be the local point of contact for client and distributor personnel and maintain regular contact and communication between the client and TEAM
• Meet with the client to gather information and keep updated on product and industry knowledge; report all competitive activity in the market
• Always sell TEAM’s value to the client and uncover additional opportunities to serve the client
• Attend all required client and distributor meetings
• Ensure that TEAM’s objectives clearly align with client objectives
• Develop and maintain a positive working relationship with key personnel from TEAM, the client, and the distributors
• Spot check all promotional staff at promotions to ensure TEAM quality standards are inline
• Recruit prospective promotional staff at all attended promotions
• Manage all account activities to ensure proper implementation and execution of promotions and special events
• Recap all promotions and communicate to local contacts on a weekly and monthly basis
• Develop a monthly promotional schedule
• Communicate monthly/weekly promotional calendar to appropriate client and distributor personnel
• Sell in and confirm sampling events with key targeted accounts.
• Recruit, hire, and train quality promotional staff who are knowledgeable about the client’s products, promotions and industry specifics
• Conduct regular monthly trainings of promotional staff to ensure their knowledge on brand standards and execution guidelines
• Provide clear direction, expectations and constructive feedback to promotional staff to improve execution standards and results on all promotions
• Communicate all event standards to ensure successful execution
• Manage and monitor the Promotional Specialist’s budget spend daily
• Closely monitor and track all promotions and special events
• Motivate promotional staff to display great attitudes and leave a positive brand impression on the consumer
• Provide strong leadership skills to develop personnel
• Complete all administrative responsibilities in a timely and accurate manner
• Maintain proper records for all expense reports and ensure they are completed on time with receipts attached
• Manage all budgets to ensure programs are executed within budget guidelines
• Develop a monthly promotional schedule with assigned accounts and communicate it to appropriate personnel
• Manage all informational requests and recap key takeaways for TEAM Management
• Effectively and responsibly manage all assigned company and client equipment and assets to protect from damage and theft as well as provide proper packaging and shipping guidelines
• Maintain and execute scheduling needs
• Maintain a clean and organized storage unit with a current inventory at all times
• Maintain accurate inventory of uniforms
• Own the integrity of all reporting of information

Premium Rum Portfolio Advocacy Manager

Brand Influencer

Premium Rum Brand Ambassador

Advocacy Programming Director

Advocacy Programming Manager

Program Manager – Multicultural Retail Specialist Program

Portfolio Brand Ambassador

Brand Influencer

Regional Sampling Manager