Demand Generation Manager
Akkadian Labs
SQL
Job Level
Lead
Tech Stack
SQL
About the role
- Design the lifecycle system: map moments that matter and make them measurable, equitable, and multilingual.
- Use LLM co‑pilots, RL systems, and encode brand/privacy rules to automate efficiently and safely.
- Co‑own activation, monetization, and retention KPIs with product; treat in‑app nudges and transactional UX comms as part of lifecycle.
- Demonstrate causal impact through incrementality, LTV shifts, and seasonality control groups; share insights.
- Coach CRM and Technical CRM Managers; set progression paths and nurture growth culture.
- Mix of strategic leadership and hands‑on execution; set CRM & user engagement vision and align execution.
- Lead cross‑channel strategies in Braze and maintain a single journey backlog spanning outbound and in‑product comms.
- Partner with Martech on Segment/Snowflake pipelines, real‑time audiences, and identity resolution; ensure data quality.
- Run a continuous test‑and‑learn squad with standards (holdouts by market/season; activation, retention, monetization).
- Maintain deliverability, frequency, and fatigue policies; audit multilingual content for clarity and accessibility.
- Design lifecycle governance: consent usage, sensitive‑attribute handling, model explainability, incident response, and vendor risk reviews.
- Lead lifecycle budgeting/forecasting with transparent trade‑offs and publish roadmaps; coordinate proactively with mission leaders.
Requirements
- Passion for marketing, analytics, and product management; CRM ambitions at the intersection of those 3 domains.
- Experience leading CRM/lifecycle in a B2C scale‑up or consumer fintech; multi‑country experience strongly preferred.
- Strong curiosity for redesigning work with AI; interest in efficiency improvements and new possibilities.
- Depth with Braze journeys, experimentation, and messaging; working knowledge of SQL and event schemas; comfort partnering on data models.
- Familiarity with agentic or RL personalization (Aampe or similar) and LLM‑assisted content; judgement about automation vs human.
- Strength in stakeholder alignment and surfacing trade‑offs.
- Clear, inclusive communication in English; German (or another EU language) a plus.
- Thrives on feedback and a candid, open environment where results and accountability matter.
