Scentbird

Associate Director, Lifecycle Marketing

Scentbird

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

About the role

  • Develop and lead lifecycle marketing strategies focused on onboarding, retention, and maximizing LTV.
  • Create, test, and optimize upsell and cross-sell programs across multiple brands.
  • Partner with the Director of CRM to build long-term retention strategies and identify growth opportunities within the active customer base.
  • Collaborate with analytics, product, and creative teams to uncover insights, identify customer pain points, and design data-driven programs.
  • Lead the creation and optimization of automated workflows across channels (email, SMS, push, and in-app).
  • Own lifecycle reporting, tracking key retention metrics, churn drivers, and program ROI, and translate findings into actionable recommendations.
  • Serve as a key point of contact for cross-functional partners on lifecycle and retention initiatives.
  • Provide mentorship and guidance to team members to ensure best-in-class execution.

Requirements

  • 6–8 years of relevant experience in CRM or lifecycle marketing, ideally in a B2C subscription or e-commerce business.
  • Proven track record in retention, churn reduction, and LTV growth.
  • Strong experience with upsell, cross-sell, and onboarding programs.
  • Experience with an enterprise-level ESP/CRM platform (Iterable, Klaviyo, Sailthru, or similar).
  • Strong understanding of automated workflows, segmentation, and dynamic content personalization.
  • Solid knowledge of lifecycle and retention metrics, with experience translating data into strategy.
  • Basic HTML/CSS knowledge a plus.
  • Strong project management skills (experience with JIRA a plus).