Scentbird

Product Marketing

• Support the development and execution of GTM plans for new product launches
• Work with Project Managers on launch calendars, deliverables, and approvals to ensure campaigns go live smoothly and on time and reach our success metrics
• Partner with Product, Creative, and Growth teams to align launch timelines, messaging, and assets across channels
• Lead ticketing for digital activations, organize meetings with key cross-functional teams
• Support in QA for all launches
• Gather and analyze revenue data to assess campaign effectiveness, providing insights and performance metrics to teams for continuous improvement
• Stay informed on fragrance, beauty, and ecommerce trends
• Contribute to improving GTM workflows and documentation to enhance efficiency and collaboration across teams

Integrated Marketing Coordinator, GTM

Backend Engineer

• Design, build, and maintain back-end services that support order processing, subscription billing, customer service tools, and warehouse logistics.
• Develop scalable, well-documented APIs that integrate with internal dashboards and third-party systems.
• Collaborate with your product manager to break down requirements and shape implementation plans.
• Continuously improve reliability and data flow across systems through better integration and architecture.
• Contribute to internal standards for code quality, maintainability, and performance through code reviews and mentorship.
• Identify and address technical debt and performance bottlenecks.
• Confidently own features from proposal through development, testing, deployment, and monitoring.

Product Designer

• Seamlessly balance product design needs within two platforms; Web and App
• Create and manage ongoing research for each product you’re owning
• Create and manage usability testing to prove initial work value before reviewing it with the larger team
• Concept, design and manage various product design initiatives from our quarterly roadmap, and understanding areas of opportunity for higher levels of engagement with our customers.
• Lead reviews by speaking through your ideas and vision, so all partners can understand the path and know how to improve the designs/experience.
• Know how to manage multiple projects at one time, effortlessly.
• Align with our Director to establish best practices when it comes to research, testing, UX and UI and how to manage internally processes with the Marketing, Copy, Dev and Creative teams
• Gather design inspiration and be a leader of sharing new ideas/designs that can help push our UX and UI designs to new levels of fidelity.
• Be the steward of our design components library, creating the vision, design, layout and rationale on how we use any new design components.
• Delegate work to the in-house designers, oversee and assist them when needed
• Meet with the Product Designer Director weekly to align on scope and vision for the ongoing projects and the future of the brand.
• Work closely with the Creative Director of Brand to help facilitate their vision for photography & tonality, as it helps elevate the brand.
• Work with product owners to help understand all the scopes of work, plus any surveys, customer interviews and usability testing, so that these may contribute to your work.
• Work with Engineers to facilitate ease of transition from design to build, forming a collaborative partnership that’s efficient and effective.
• Work with any AI tools to help us work more smartly and efficiently.

Senior Product Designer

Financial Planning and Analysis

• Lead all aspects of financial planning, budgeting, forecasting, and performance tracking across Scentbird and its subsidiaries.
• Develop a unified financial modeling framework that connects top line subscriber growth to bottom line factory and cash flow realities.
• Partner with the CFO and President to deliver forward looking insights that drive profitability, cash management, and capital allocation.
• Build the FP&A organization into a proactive internal consulting team that supports strategic initiatives and operational decision making.
• Develop bottom-up cost modeling for manufacturing, fulfillment, labor, utilities, freight, and overhead.
• Translate factory production and labor data into dynamic unit economics models that show the true cost per SKU, per channel, and per program.
• Partner closely with Technical Operations, Supply Chain, and Distribution to model production capacity, manpower requirements, and COGS at scale.
• Create allocation models that distribute shared manufacturing and logistics costs across subsidiaries for clear P&L ownership.
• Build financial models for new product launches and subscription programs and forecasting cash flow needs, payback timelines, and EBITDA impact.
• Evaluate promotions, discount strategies, and marketing campaigns with real time financial impact by channel, region, and business line.
• Develop tools for Marketing, Sales, and Product teams to self-serve financial scenarios for campaign and pricing decisions.
• Design integrated cash flow models linking sales, inventory purchasing, and fulfillment timing to predict liquidity and capital needs.
• Forecast inventory requirements and turns, working closely with Operations and Supply Chain Planning.
• Identify cost reduction and efficiency opportunities through analysis of spend, production cycles, and freight utilization.
• Implement automated, dynamic forecasting systems that integrate ERP, BI tools, and AI assisted modeling.
• Enable C suite level scenario planning and allow executives to adjust key assumptions and view instant financial impacts.
• Leverage AI/ML tools to enhance forecast accuracy, automate data refresh, and detect anomalies or risks.
• Maintain best-in-class data integrity and ensure all models are auditable, scalable, and updatable in real time.
• Build and mentor a high-performing FP&A team skilled in both financial modeling and operational analysis.
• Collaborate across Marketing, Operations, Supply Chain, and Accounting to ensure consistent financial interpretation and decision support.
• Support investor relations, board presentations, and M&A evaluations as needed.

Senior Director of FP&A

Supply Chain

• Lead the integrated planning function across demand planning, supply execution, procurement, inventory ownership, master data governance, and planning systems
• Own the company’s S&OP planning process and lead the monthly S&OP to align demand, supply, inventory, and finance
• Oversee Netstock and NetSuite MRP planning accuracy and serve as planning business owner for system integration and configuration
• Set department KPIs for forecast accuracy, inventory turns, inventory accuracy, supplier performance, and order fulfillment
• Own inventory planning and targets by channel/location; minimize excess & obsolete inventory and ensure inventory accuracy through KPI oversight
• Direct supply planning, manage exceptions, lead times, constraints, and translate growth plans, product launches, and promotions into demand signals
• Ensure tactical procurement executes purchase orders; support sourcing on supplier evaluation, negotiation, and cost tracking
• Oversee master data integrity for SKUs, BOMs, vendors, and planning fields and leverage dashboards for reporting and scenario modeling
• Lead and mentor managers across demand planning, purchasing, sourcing, systems, and master data; develop succession plans and hiring strategies
• Partner with IT and supply chain systems leads for continuous improvement, automation, and exception-based planning

Director of Supply Chain

Marketing

• Develop and lead lifecycle marketing strategies focused on onboarding, retention, and maximizing LTV.
• Create, test, and optimize upsell and cross-sell programs across multiple brands.
• Partner with the Director of CRM to build long-term retention strategies and identify growth opportunities within the active customer base.
• Collaborate with analytics, product, and creative teams to uncover insights, identify customer pain points, and design data-driven programs.
• Lead the creation and optimization of automated workflows across channels (email, SMS, push, and in-app).
• Own lifecycle reporting, tracking key retention metrics, churn drivers, and program ROI, and translate findings into actionable recommendations.
• Serve as a key point of contact for cross-functional partners on lifecycle and retention initiatives.
• Provide mentorship and guidance to team members to ensure best-in-class execution.

Integrated Marketing Coordinator, GTM

Backend Engineer

Senior Product Designer

Senior Director of FP&A

Director of Supply Chain

Associate Director, Lifecycle Marketing