TalentXD

Performance Marketing

• Owning and executing the performance marketing strategy, scaling paid media campaigns across multiple channels (Google Ads, Meta Ads, TikTok, Programmatic, Native Advertising, Display, Video, etc.).
• Managing and optimising high-budget marketing campaigns (€500K+ per month) for iGaming and financial services, with a primary focus on the US market.
• Developing and overseeing media buying strategies tailored for US-regulated markets, ensuring compliance with state-by-state online gambling and sports betting regulations.
• Managing relationships with agency clients, ensuring effective collaboration, reporting, and execution of high-performance campaigns.
• Leveraging data and BI tools (Google Analytics, Looker, Tableau, Power BI) to track, analyse, and optimise marketing performance.
• Implementing and refining affiliate tracking systems (HasOffers, Tune, Cake, Everflow) to enhance campaign effectiveness.
• Leading the full customer acquisition funnel, optimising landing pages, conversion paths, and user experience through A/B testing.
• Scaling and managing a team of at least five marketing professionals, including in-house specialists, freelancers, and agency partners.
• Building and maintaining strong partnerships with key operators, affiliates, and media buying platforms in the iGaming industry.
• Implementing rigorous testing frameworks (A/B & multivariate testing) to improve campaign efficiency and maximise ROI.
• Monitoring and dynamically adjusting marketing budgets based on performance data and business goals.
• Developing and delivering high-impact presentations with campaign insights, performance analysis, and strategic recommendations for internal and external stakeholders.
• Staying ahead of industry trends to continuously refine and innovate marketing strategies, particularly in the fast-evolving US gambling market.

Head of Performance Marketing