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Director of Affiliates
TalentXDDirector of Affiliates shaping affiliate strategy and growth for an innovative online casino startup. Seeking an entrepreneurial professional to manage relationships and performance in a dynamic environment.
About the role
Key responsibilities & impact- Own the affiliate budget and investment strategy.
- Develop and execute the affiliate acquisition and growth strategy for a new market launch, focusing on quality traffic and long-term ROI.
- Build, manage, and nurture strong relationships with key affiliates and media partners.
- Negotiate competitive commercial agreements and commission structures to maximise profitability.
- Monitor, analyse, and optimize affiliate performance against KPIs including FTDs, eCPA, and LTV.
- Collaborate closely with internal teams (product, CRM, content, design) to deliver affiliates the creative assets, insights, and campaigns they need to succeed.
- Stay ahead of market trends, competitor activity, and emerging opportunities within the iGaming space.
- Develop forecasting models for acquisition, CPA, revenue share, and player value.
- Build reporting frameworks and dashboards to drive data-led decision making.
- Analyse traffic quality, player cohorts, retention trends, and LTV across affiliate partners.
- Make commercial recommendations based on performance data and market opportunities.
- Establish KPI frameworks for affiliate performance and partner profitability.
Requirements
What you’ll need- Minimum 5+ years’ experience in affiliate management within iGaming, with proven success in the online casino vertical.
- Established network of affiliates and media partners across regulated, emerging, and pre-regulated markets.
- In-depth understanding of affiliate KPIs, commercial deal structures, and performance optimisation.
- Experience launching, scaling, and optimising affiliate programmes across emerging and newly regulated markets.
- Strong understanding of market-entry strategies, player acquisition economics, and traffic diversification across multiple jurisdictions.
- Strong analytical and commercial mindset, with the ability to combine performance data, player value metrics, and market insights to drive strategic decisions.
- Entrepreneurial approach, self-starter mentality, and comfort working in a fast-paced startup environment.
- Experience working closely with BI and CRM teams to evaluate traffic quality and long-term player value.
- Proven ability to identify and capitalize on new growth opportunities in markets with varying levels of regulatory maturity.
- Extensive experience negotiating and managing commercial agreements with a broad range of affiliate and media partners.
Benefits
Comp & perks- Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.
- Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
affiliate managementperformance optimisationKPI analysisforecasting modelsdata analysistraffic quality analysiscommercial agreements negotiationmarket-entry strategiesplayer acquisition economicsreporting frameworks
Soft Skills
relationship managementanalytical mindsetcommercial mindsetentrepreneurial approachself-starter mentalitystrategic decision makingcollaborationnegotiation skillsadaptabilityproblem-solving