talentC

Performance Marketing

• Take full ownership of marketing performance and growth targets.
• Centralize and manage external agencies across performance marketing, SEO, content, PR, and brand.
• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Own marketing budgets, channel prioritization, and resource allocation.
• Define KPIs for agencies, evaluate performance, and make data-driven decisions on scaling and optimization.
• Design and build the internal marketing team structure and hiring roadmap.
• Collaborate closely with the CEO and executive team as a strategic partner in business growth.

Head of Performance Marketing