Middle/Senior User Acquisition Manager – Mobile Growth

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User Acquisition Manager managing mobile user acquisition campaigns for AI-powered consumer apps. Overseeing the complete acquisition journey and collaborating with various teams to optimize performance.

Posted 7/23/2026full-timeRemote • 🇺🇦 UkraineSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in mobile user acquisition and growth marketing, with a strong focus on optimizing trial-to-paid conversion funnels and managing paid media budgets across platforms like Meta Ads, Google Ads, and TikTok Ads. Proficient in data analysis and performance metrics to drive effective marketing strategies.

Highest-signal resume keywords

Mobile User AcquisitionGrowth MarketingPaid Media ManagementData AnalysisSubscription-Based Product Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User Acquisition CampaignsTrial-To-Paid Conversion OptimizationPerformance MarketingCPI OptimizationCAC ManagementROAS ImprovementLTV AnalysisMarketing Payback PeriodsExperimentation FrameworksNumerical Skills

Soft Skills

Cross-Functional CollaborationClear Communication

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsGA4FirebaseAdjust

Industry Keywords

Mobile AppMobile-First ProductPerformance MarketingAcquisition JourneyAd CreativesOnboarding Flows

Tech Stack

Tools & technologies

Firebase

About the role

Key responsibilities & impact

Lead, execute, and profitably scale mobile user acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, and other paid channels.
Manage and optimize the complete acquisition journey, including ad creatives, messaging, landing pages, onboarding flows, trial conversions, and paywalls.
Design structured experimentation frameworks to continuously test new audiences, markets, and creative approaches.
Dive deep into data using tools like GA4, Firebase, or Adjust to analyze user journeys, cohorts, and performance bottlenecks.
Continuously improve core metrics including CPI, CAC, ROAS, LTV, and marketing payback periods.
Bridge the gap between marketing and product by working cross-functionally with Product, Creative, Engineering, and Analytics teams.

Requirements

What you’ll need

3+ years of hands-on experience in mobile app user acquisition, growth marketing, or performance marketing.
Proven background working directly in a mobile-first product company or mobile app studio.
Deep understanding of subscription-based mobile app products and experience optimizing trial-to-paid conversion funnels.
Extensive, direct experience managing and scaling paid media budgets on Meta Ads, Google Ads, and TikTok Ads.
Strong numerical skills with the ability to optimize campaigns based on retention and LTV, rather than just basic clicks or installs.
Perfect English proficiency to clearly present strategies, performance results, and data-backed recommendations.

Benefits

Comp & perks

Flexibility: 100% remote work structure.
Competitive Compensation: Attractive basic salary supplemented by a performance-based bonus structure.
Career Trajectory: Uncapped potential for advancement into senior leadership roles, such as User Acquisition Lead, Head of Growth, or Growth Director.
Impact: The opportunity to directly influence the product experience, take ownership of large budgets, and scale cutting-edge AI applications internationally.