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Growth Marketing Manager – AI EdTech
talentCGrowth Marketer responsible for user acquisition through various channels in AI EdTech startup. Driving data-driven marketing strategies for a revenue-generating platform for academic writing in Latin America.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in user acquisition strategies across various channels, including SEO and paid advertising, with a strong analytical approach to campaign performance and metrics. Proven ability to work independently and manage end-to-end execution of marketing initiatives in the AI and EdTech sectors.
Highest-signal resume keywords
User Acquisition StrategySEO OptimizationPaid Advertising (Meta, TikTok, Google)Data Analysis and Performance MetricsAI / EdTech Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User AcquisitionSEOGrowth MarketingCampaign OptimizationKPI Framework Development
Soft Skills
Analytical ThinkingStructured ThinkingIndependent WorkFast TestingExecution Management
Tools & Technologies
Meta AdsGoogle AdsTikTok AdsReddit AdsContent Marketing Tools
Industry Keywords
AI Writing ToolsAcademic Research AssistantsEssay GeneratorsStudent SaaS ProductsViral Marketing
About the role
Key responsibilities & impact- Own and scale user acquisition across any effective channel that works (SEO, Meta Ads, TikTok, Google Ads, Reddit, Influencers, UGC, etc.).
- Independently launch, test, and optimize campaigns or content strategies to bring in paying users.
- Analyze campaign performance and iterate based on data
- Propose your own KPI framework and acquisition metrics based on your experience
Requirements
What you’ll need- Experience in AI / EdTech (Mandatory): Proven experience driving user acquisition or SEO/Growth for AI writing tools, academic research assistants, essay generators, or student SaaS products.
- Flexible Channel Background: Strong track record in scaling acquisition through either Paid Ads (Meta, TikTok, Google) or Organic Channels (SEO, Link Building, Content, UGC/Viral Marketing).
- Strong analytical skills — comfortable making decisions based on data and performance metrics, not assumptions
- Structured, systemic thinking — able to see the big picture while managing execution details
- Comfortable working independently, testing fast, and owning results end-to-end.
Benefits
Comp & perks- Fully remote, flexible schedule
- Real autonomy — freedom to propose and own your approach to channels, budget, and KPIs
- Opportunity to grow from an early marketing team member into a key leadership role as the company scales
- Flexible engagement structure