T-Mobile

Senior Social Media Manager – Thought Leadership

T-Mobile

full-time

Posted on:

Location Type: Hybrid

Location: Overland Park • Kansas, Texas, Washington • 🇺🇸 United States

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Salary

💰 $81,400 - $146,800 per year

Job Level

Senior

About the role

  • Lead the development of LinkedIn content and storytelling that elevates executive visibility and strengthens brand perception
  • Launch and oversee an executive video series to amplify leadership perspectives and extend reach across business audiences
  • Craft platform-appropriate content (e.g., POV posts, video clips, carousels) that aligns with brand voice while reflecting the individual tone of each executive
  • Manage day-to-day community engagement and comment strategy across executive content
  • Leverage analytics and audience insights to optimize format, cadence, and messaging — positioning executives as credible, consistent voices in the B2B space
  • Build and scale a seller-facing content and enablement strategy across key social platforms
  • Partner with sales and marketing to distribute content through enablement tools and track seller engagement
  • Implement gamification strategies to drive adoption — including leaderboards, content performance incentives, and training support
  • Manage content creation, publishing, and performance tracking to ensure relevance across industries, personas, and funnel stages
  • Provide ongoing coaching and best practices to support digitally fluent sellers and social champions

Requirements

  • 5–8 years of experience in social media strategy, executive communications, or digital marketing with a strong B2B and enablement focus
  • Experience managing executive visibility across social platforms, particularly LinkedIn
  • Demonstrated ability to scale social selling programs and coach sellers at varying levels of digital maturity
  • Excellent communication skills with a strong understanding of B2B tone, brand voice, and thought leadership formats
  • Proficiency with social publishing, analytics, and enablement platforms (e.g., Dynamic Signal, Sprout Social, Meltwater, etc.)
Benefits
  • Medical, dental and vision insurance
  • Flexible spending account
  • 401(k)
  • Employee stock grants
  • Employee stock purchase plan
  • Paid time off and up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Back-up care
  • Enhanced family support
  • Childcare subsidy
  • Tuition assistance
  • College coaching
  • Short- and long-term disability
  • Voluntary AD&D coverage
  • Voluntary accident coverage
  • Voluntary life insurance
  • Voluntary disability insurance
  • Voluntary long-term care insurance
  • Mobile service & home internet discounts
  • Pet insurance
  • Access to commuter and transit programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategyexecutive communicationsdigital marketingcontent creationanalyticscommunity engagementcontent performance trackinggamification strategiesB2B enablementsocial selling programs
Soft skills
excellent communication skillscoachingcollaborationstrategic thinkingcreativityadaptabilityleadershipinsight-driven decision makingaudience engagementbrand voice understanding
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