Retail Sales Specialist
Staples Promotional Products
Senior Manager, Social Media Marketing
skillventory - A Leading Talent Research Firm
full-time
Posted on:
Location Type: Hybrid
Location: Kentucky, New Hampshire, New Jersey, Rhode Island, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $143,000 per year
Job Level
Senior
About the role
- Lead the organic social strategy for brand handles, prioritizing efforts based on historical performance, platform trends, and business objectives
- Help develop and implement the LinkedIn boosting strategy that connects the dots between organic and paid social media
- Streamline content intake and execution, assessing inbound post requests and optimizing copy for visibility, engagement, and brand voice alignment
- Proactively identify content opportunities, pitch ideas to internal partners, and secure buy-ion for new initiatives
- Design and implement orchestrated engagement tactics, including coordinated commenting, sharing, and amplification strategies to enhance post visibility
- Serve as the voice of organic social, educating internal teams on best practices and platform capabilities
- Build and lead a network of social media advocates across marketing, providing training and upskilling to associates to strengthen social fluency and collaboration
- Monitor platform trends and competitor activity, translating insights into actionable recommendations
- Own reporting and analytics for organic social performance, delivering insights that inform strategy and stakeholder communications
Requirements
- 5-7 years of digital marketing experience, specializing social media strategy (agency experience a plus)
- Ability to lead brand social handles and drive measurable results
- Deep understanding of existing and emerging social media platforms
- Ability to quickly build connections and trust with business partners
- Passion for problem solving and owning outcomes
- Strong communication, interpersonal and presentation skills
- Desire to stay on top of industry trends, competitor insights and measurement data
- Adept at interpreting data, generating insights and recommending optimizations
- Knowledge of Financial Services industry and our offerings preferred
- Experience with Agile principles a plus
- Optimizing social copy and creative for performance and brand alignment
- Familiarity with paid social media strategy
- Experience with social media management and listening tools (e.g. Sprinklr, Hootsuite, Sprout)
- Note: Fidelity will not provide immigration sponsorship for this position.
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingsocial media strategycontent optimizationanalyticsreportingAgile principlespaid social media strategycopywritingengagement tacticsdata interpretation
Soft skills
communicationinterpersonal skillspresentation skillsproblem solvingtrust buildingcollaborationleadershiptrainingupskillinginsight generation
