Social Media Manager
UNCF
Manager, Brand Social Media
Rover.com
full-time
Posted on:
Location Type: Hybrid
Location: Seattle • Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $129,139 - $171,755 per year
Job Level
SeniorLead
About the role
- Develop and execute a comprehensive global social media strategy that accelerates Rover’s key business priorities while also building positive Brand equity.
- Lead a team of contractors and an in-house social media manager, with a direct line to in-house creative for asset development. Serve as the day today contact for our agency for boosted spending.
- Drive the strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts and Reddit.
- Own scaling into new countries with audience targeting and localization strategies that resonate.
- Serve as a bridge between brand reputation, operations social, paid social, content strategy and brand social to ensure a unified strategy and reporting of insights.
- Be a trusted advisor on the rapidly evolving landscape of social trends, emerging platforms, search behavior and content innovation, proactively identifying opportunities for strategic investment.
- Build a strategy across multiple of Rover’s brands, including Cat in a Flat.
- Establish processes for KPI performance tracking, using data-driven insights to optimize content and campaign effectiveness while clearly communicating impact to stakeholders.
- Identify scalable solutions for content production and audience engagement.
- Be customer obsessed: maintain a deep understanding of Rover’s target audience and competitive landscape, leveraging insights to influence broader marketing and brand initiatives.
- Foster a culture of innovation, collaboration, and excellence, ensuring that Rover’s brand storytelling remains best-in-class.
Requirements
- 7+ years of experience in social media marketing, with a track record of building and scaling brand social strategies for consumer brands through in-house and agency experience.
- Proven leadership experience, including managing a team of social media professionals.
- Ability to identify high-impact opportunities, aligning social media efforts with business strategy and advocating for strategic investments, including net new tests.
- Experience translating social listening data into actionable, impact-driving insights that inform strategy across marketing and product teams.
- Demonstrates the ability to go deep in program ownership while also keeping stakeholders apprised of wins and learnings.
- Strong stakeholder management and ability to effectively communicate insights, strategies, and priorities to executives and cross-functional teams.
- Exceptional ability to balance creative and analytical thinking, using data to drive decisions while maintaining a strong brand voice and aesthetic.
- Deep expertise in social media platforms, trends, and analytics tools, with hands-on experience managing multi-channel brand strategies.
- A self-starter mindset, with the ability to proactively evolve team operations and business rhythms in response to changing needs.
- Experience in global social media management and localization strategies.
- Experience boosting organic posts in Meta and bridging the gap between paid media and social to make each more effective, preferred.
- Knowledge of SEO and AEO landscape, as it relates to social media and Reddit, preferred.
- Bonus: Experience with two-sided marketplaces, travel-adjacent brands, or pet-related brands.
Benefits
- Competitive compensation
- 401k match
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Doggy benefits, including $1000 toward adopting your first dog
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
- Regular team activities performed in-person and virtually
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media marketingbrand strategyKPI performance trackingdata-driven insightscontent productionaudience engagementsocial listening dataSEOAEOlocalization strategies
Soft skills
leadershipstakeholder managementcommunicationcreative thinkinganalytical thinkinginnovationcollaborationcustomer obsessionprogram ownershipstrategic investment advocacy