Syntax Institut

Growth Marketing

• You have experience in growth marketing and are ready to take the next step? As Senior Growth Marketing Manager at Syntax, you will shape lead generation and take it to the next level!
• You will develop holistic funnel and CRM strategies that efficiently convert leads into sales-ready opportunities.
• You rely on measurable, test-driven approaches and bring strong stakeholder management skills.
• You work closely with your team and other departments to ensure sustainable growth and to execute successful campaigns.
• Building and scaling lead channels: You are responsible for building new lead channels beyond classic performance marketing, e.g., via job boards, referral programs, communities, events, or partnerships.
• Monitoring Customer Acquisition Costs: You will reduce Customer Acquisition Costs (CAC) through smart lead acquisition, effective pre-qualification, and efficient handovers.
• Designing the lead funnel and CRM management: You will design the entire lead funnel, from lead capture through CRM flows to the correct routing to the appropriate sellers.
• Marketing and sales collateral: You develop content across the whole funnel (top–mid–bottom) and manage audience-specific materials such as flyers, one-pagers, landing pages, sales documents, and FAQs.
• CRM marketing: You build strategic email nurturing flows that accompany and activate leads over the long term.
• Reporting, analytics & testing: You monitor relevant marketing and sales KPIs for your lead channels, analyze open, click and response rates as well as appointment conversion rates.

Senior Growth Marketing Manager – Berlin / remote / hybrid

• You have experience in growth marketing and want to take the next step? As Senior Growth Marketing Manager at Syntax, shape lead generation and take it to the next level!
• You develop holistic funnel and CRM strategies that efficiently convert leads into sales‑ready opportunities. You rely on measurable, test‑driven approaches and apply strong stakeholder management.
• You work closely with your team and other departments to ensure sustainable growth and execute successful campaigns.
• You are responsible for building new lead channels beyond classic performance marketing, e.g., job boards, referral programs, communities, events, or partnerships. You scale existing channels through structure, process optimization, budget logic, and clear ownership.
• You reduce Customer Acquisition Costs (CAC) through smart lead acquisition, strong pre‑qualification, and efficient handovers.
• You design the entire lead funnel, from lead capture through the CRM flow to correct distribution to the appropriate sellers. You define routing logic, SLAs, and lead scoring.
• You develop content across the entire funnel (Top–Mid–Bottom) and manage audience‑specific materials such as flyers, one‑pagers, landing pages, sales collateral, and FAQ materials.
• You build strategic email nurturing flows that accompany and activate leads over the long term. In parallel, you ensure segmentation, triggers, reactivation and handover to Sales and implement a holistic CRM marketing strategy to systematically qualify prospects and drive conversions.
• You monitor relevant marketing and sales KPIs for the channels you own, analyze open, click and response rates as well as appointment rates. You run A/B tests on funnel elements, landing pages and email campaigns, document hypotheses, learnings and rollouts, and prepare weekly and monthly reports as well as decision papers for C‑level.

Senior Growth Marketing Manager

Project Manager

• You have experience in IT project management and want to develop further? Share your knowledge as an Instructor for Project Management at the Syntax Institute!
• As an instructor, you introduce our participants to the world of IT project management and teach the fundamentals of successful project delivery.
• You demonstrate how to plan projects precisely, organize them efficiently, and manage them confidently.
• You work with realistic case studies and deepen participants’ knowledge using the PRINCE2 methodology, including targeted preparation for the PRINCE2 Foundation certification.
• You deliver daily online teaching (e‑lectures, live demonstrations) in the mornings and support participants with self-study, practical assignments, intensive groups, and office hours (supported by a Teaching Assistant).
• You create practice-oriented learning materials in close collaboration with our product team.
• You actively support participants in successfully completing the module, coordinate task processing as well as assessment and reporting.

Online Instructor for IT Project Management – Part‑time

• Deliver online instruction (e-lectures, live demonstrations) in the mornings
• Support participants during self-study and in intensive groups
• Develop and produce practice-oriented learning materials in close collaboration with the product team
• Responsible for the technical and didactic quality of the entire module
• Coordinate and document activities with participants and internal departments

IT Project Management Instructor

Sales

• Erstkontakt: Du informierst Interessierte über unser Kursangebot, analysierst ihre individuelle Situation, Eignung und Lernziele
• Betreuung : Du begleitest die Bewerber/innen als zentrale/r Ansprechpartner/in im telefonischen Erstgespräch
• Lead Management & CRM-Kooperation: In enger Zusammenarbeit mit Marketing, insbesondere unserer CRM-Managerin unterstützt du bei Themen wie Lead Nurturing, Entwicklung von Funnels und der richtigen Ansprache, um unsere Zielgruppe bestmöglich zu erreichen und begeistern

Junior Sales Manager, Setter für EdTech-Startup

Content Marketing Manager

• E-Mail Marketing Campaigns: You design and implement email marketing campaigns and newsletters, including segmentation and automation, and apply best practices.
• Lead Nurturing: You consider the entire lead lifecycle, from initial contact (welcome email) through product-specific campaigns to long-term nurturing flows that engage and activate leads. You independently build email flows and funnels to systematically qualify prospects and drive conversions.
• Channel Management: You manage new channels and platforms (e.g., Indeed, BA job board, etc.) with relevant content and ensure incoming emails are processed.
• Marketing and Sales Collateral: You ensure our materials (course brochures, flyers, one-pagers, etc.) are up to date and that we effectively and informatively reach our target audience. You work closely with our graphic designer on design tasks.
• Content Marketing: You execute content marketing initiatives such as blog posts, success stories, interviews and e-books, always considering our entire content funnel. You understand how to tailor content for different audiences and course offerings and deploy it across channels.
• Social Media: You also manage our organic social media channels with a focus on LinkedIn, Instagram and TikTok and prepare course content and success stories in an appealing visual and written format.

Senior Growth Marketing Manager – Berlin / remote / hybrid

Senior Growth Marketing Manager

Online Instructor for IT Project Management – Part‑time

IT Project Management Instructor

Junior Sales Manager, Setter für EdTech-Startup

E-Mail and Content Marketing Manager – Education Tech Startup