VP – Marketing Manager
Synchrony
VP – Marketing Manager
Synchrony
full-time
Posted on:
Location Type: Hybrid
Location: Charlotte • Connecticut, Illinois, Kansas, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $185,000 per year
Job Level
Lead
About the role
- Partner with business and client team to co-lead, develop, implement, and monitor dynamic annual growth strategies and plans
- Collaborate cross functionally
- Establish and develop key relationships at clients organization
- Understand and incorporate clients’ key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives
- Optimize marketing spend and pursue additional funds to meet growth goals
- Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments
- Manage multi-channel acquisition, lifecycle and world campaigns
- Tracking industry trends, competitor’s and customer experience metrics
- Ensure program profitability and penetration through continued enhancements
- Monitor & manage performance of all key credit and marketing metrics vs. plan
- Assist in the development of the Synchrony Financial planning cycle
- Push for cutting edge thinking and agenda
- Bring a curious approach to learning this new client and their consumers
- Perform other duties and/or special projects as assigned
Requirements
- Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 10 years of marketing experience in the credit card or financial services industries
- A minimum of 5 years of marketing experience to include (can be concurrent): 5 years of growth marketing leadership with exposure to consumer-facing programs and products
- 5 years of experience with developing and delivering financial services products via digital channels
- 5 years of experience in payments or general-purpose credit card product management
- Ability to travel as needed (~25%)
- Must work East Coast Hours
Benefits
- Annual bonus based on individual and company performance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingdigital marketingproduct managementmulti-channel acquisitionlifecycle marketingcampaign managementperformance trackingfinancial services productscredit card marketingconsumer-facing programs
Soft skills
collaborationrelationship buildingstrategic thinkingcuriosityleadershipcommunicationanalytical thinkingproblem-solvingadaptabilityproject management
Certifications
Bachelor's degreehigh school diploma/GED
