Synchrony

VP, Creative Agency Partnerships

Synchrony

full-time

Posted on:

Location Type: Hybrid

Location: New York City • California • New York • United States

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Salary

💰 $110,000 - $185,000 per year

Job Level

Lead

About the role

  • Partners with business and marketing leaders early in campaign planning to influence creative sourcing decisions and advocate for in-house creative capabilities
  • Establishes strong enterprise relationships to help shift behavior toward more effective and efficient use of internal creative resources
  • Collaborates with business stakeholders to identify external creative vendor needs while maintaining alignment with enterprise Sourcing policies
  • Leads the vendor evaluation process from a creative perspective, ensuring all external partners meet clear business objective needs, and quality and pricing standards
  • Develops and maintains a preferred vendor list, ensuring that the roster remains optimized by capabilities and pricing, and does not expand without clear business justification
  • Partners with Sourcing, Finance and functional teams to ensure external agencies are charging fair market value, providing accurate scopes, and justified in change orders
  • Develops standardized agency scorecards to conduct regular quantitative performance measurements that include but are not limited to capabilities, price fairness, delivery quality, and overall value to the business
  • Identifies, implements, and enforces process controls to match business function needs with the appropriate creative partners, and identify capabilities gaps across our creative ecosystem
  • Captures patterns and insights from external agency engagements to inform creative leadership of emerging demand trends, perception gaps, and capability opportunities
  • Provides actionable strategies from qualitative feedback on selection criteria of external agencies where our in-house agency may need additional positioning or enablement support
  • Provides visibility into creative spend across external agencies and in-house contractors, strategizing opportunities for cost savings or consolidation
  • Champions the value of vendor governance by engaging and influencing senior leaders
  • Creates, tracks, and manages purchase orders for in-house contractors, and reviews and approves invoices to ensure accuracy and alignment with contract terms and work output
  • Supports strategic decision-making by providing reporting and analysis on vendor utilization, engagement costs, and external agency services
  • Champions process improvements across vendor evaluation and onboarding, agreement consistency, partnership accountability, scope review, and change order management
  • Perform other duties and/or special projects as assigned.

Requirements

  • Bachelor’s degree in Business, Marketing, Finance, or related field.
  • In lieu of degree, a high school diploma and 8+ years of work experience in business, agency process management, project management or business operations
  • 5+ years of experience in vendor management, procurement, or creative operations (agency or in-house experience preferred)
  • 3+ years of experience in change management to shape enterprise behavior or adoption
  • Strong ability to navigate organizational hierarchy in a matrixed environment to influence cross-functional stakeholders
  • Strong ability to communicate with senior leadership (SVP/VP) in a polished and diplomatic manner, ensuring alignment, trust, and increased utilization of Goldmind’s capabilities
  • 4+ years of strong understanding of marketing and creative campaign lifecycles
  • 5 + years of strong financial acumen with hands-on experience managing purchase orders, contracts, and invoice processes
  • 4+ years of proven ability to lead vendor evaluations and enforce best practice standards
  • Ability to assess creative partner capabilities and ensure alignment with creative standards
  • Ability and flexibility to travel for business as required.
Benefits
  • flexibility
  • occasional commuting or travel for in person engagement activities such as business or team meetings, training and culture events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
vendor managementprocurementcreative operationschange managementfinancial acumenpurchase order managementcontract managementinvoice processingperformance measurementagency scorecards
Soft Skills
influencing stakeholderscommunication with senior leadershiprelationship buildingstrategic decision-makingprocess improvementanalytical skillscollaborationorganizational navigationadvocacydiplomacy