Director, Product Marketing & Sales Enablement – Communities

Swoop

full-time

Posted on: 9/24/2025

Origin: • 🇺🇸 United States

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💰 $130,000 - $165,000 per year

Lead

About the role

Develop and execute comprehensive go-to-market strategies for Community products, including playbooks, product materials, and demos
Serve as the primary product marketing expert for all Community-related sales needs and lead customization for top client accounts
Equip sales and partnership teams with the knowledge and tools required to effectively sell Community products and support product rollouts
Act as central point of contact between Community leads, sales, and product teams to ensure strategic alignment and execution
Conduct in-depth market and competitive analysis related to healthcare communities and patient networks to refine strategies and identify opportunities
Champion deep understanding of community members and clients to ensure marketing and sales materials address core needs and drive adoption
Report to the Senior Director, Product Marketing and Sales Enablement

Proven experience in product marketing or sales enablement
Healthcare experience is a must, with direct experience in or a strong understanding of patient-focused health sites, online patient communities, health data, or endemic platforms
Demonstrated ability to create high-impact sales collateral, including presentations, one-sheets, case studies, and playbooks
Excellent PowerPoint skills
Strong communication and interpersonal abilities, with a track record of working collaboratively across teams
Effective project management skills with an ability to handle multiple high-priority projects simultaneously and meet tight deadlines
Experience with Seismic or a similar sales enablement platform a plus
A bachelor’s degree in marketing, business administration, or a related field, or equivalent experience
Ideal candidate lives in the tristate area or on the East Coast