Strategy

• Explore and develop strategies to strengthen existing products, provide more value to current clients and diversify into new markets and products. This could be through internal development, partnerships or M&A.
• Gather and synthesize data to define strategic growth concepts, testing and roll-out approach, and determine high-level features.
• Lead the development of business cases for strategic growth concepts and determine their ROI for Tivity Health.
• Oversee the execution of strategic growth initiatives from concept through launch, ensuring alignment, accountability, and measurable results
• Partner closely with product to deliver detailed use cases / pilot / product details for product to own and productize
• Act as a strategic connector across departments to facilitate execution, foster collaboration, and ensure organizational alignment with strategic goals.
• Work closely with sales and client relations to understand customer and prospect feedback and integrate it into strategic initiatives and pilots
• Lead communication efforts related to strategic growth initiatives, ensuring teams are engaged, informed, and empowered to succeed.
• Stay up-to-date with trends in healthcare, fitness and wellness industry, bringing that external perspective into solutioning.
• Approach everything with consumer and customer needs in mind, working through internal challenges to drive value for consumers and customers.
• Support / manage key partnerships within the organization (e.g. Apple Fitness)

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