Product Marketing

• Leading and growing the Product Marketing function with a hands-on approach.
• Develop marketing strategies for our B2C products and B2B platform features.
• Contribute to product mechanics and design with proven, market-tested enhancements.
• Structure effective partnerships with traffic acquisition partners.
• Create positioning and unique value propositions.
• Collaborate hand-in-hand with product, design, and development teams.
• Monitor KPIs (conversions, engagement, retention, launch effectiveness).
• Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.
• Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them).
• Initiate changes to increase conversions, user engagement, and retention.
• Synchronize marketing activities with the product roadmap.
• Plan marketing launches, entering new markets.
• Conduct market, competitor, target audience, and customer development research.
• Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.
• Collect feedback and work with analytics from the website/product to monitor feature/product adoption and customer engagement to inform ongoing marketing strategy and product development.
• Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.
• Report on the effectiveness of initiatives and promotion results.

Product Marketing Manager, iGaming

Product Marketing Manager

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing