Product Marketing Manager
Granum
Product Marketing Manager, iGaming
Sweeptech
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Leading and growing the Product Marketing function with a hands-on approach.
- Develop marketing strategies for our B2C products and B2B platform features.
- Contribute to product mechanics and design with proven, market-tested enhancements.
- Structure effective partnerships with traffic acquisition partners.
- Create positioning and unique value propositions.
- Collaborate hand-in-hand with product, design, and development teams.
- Monitor KPIs (conversions, engagement, retention, launch effectiveness).
- Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.
- Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them).
- Initiate changes to increase conversions, user engagement, and retention.
- Synchronize marketing activities with the product roadmap.
- Plan marketing launches, entering new markets.
- Conduct market, competitor, target audience, and customer development research.
- Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.
- Collect feedback and work with analytics from the website/product to monitor feature/product adoption and customer engagement to inform ongoing marketing strategy and product development.
- Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.
- Report on the effectiveness of initiatives and promotion results.
Requirements
- 3+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry.
- Proven experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must.
- Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives.
- Proven hands-on experience building and scaling marketing processes from the ground up.
- Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond.
- Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter.
- Experience working with analytics tools and turning data into stories & actions.
- Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations.
- Passion for gaming, esports, and the CS2/CS:GO community.
- Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting.
- Ability to work within the CET/EET time zone.
Benefits
- Competitive compensation package (depends on your experience and skills).
- Fully remote work with flexible hours (within the CET/EET time zone) from any location of your choice.
- 29 business days of vacation and paid sick leave.
- Corporate equipment (laptops, monitors, etc.).
- Professional courses/certifications (200 EUR per year).
- Operating in a start-up environment with cutting-edge technologies and unlimited investments in software upgrades, free from legacy systems or outdated solutions.
- Values-driven culture with a friendly and supportive work environment.
- Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingProduct GrowthGo-to-market strategiesDigital marketing principlesUser acquisition channelsData analysisA/B testingConversion optimizationMarket researchProduct lifecycle management
Soft skills
LeadershipCollaborationCommunicationStrategic thinkingAnalytical thinkingCreativityProblem-solvingStakeholder managementAdaptabilityFeedback collection
