Product Marketing Manager
Granum
Product Marketing Manager
Pindrop
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $125,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Lead and support the planning, launch, and cross-functional implementation of new healthcare-specific products and features—including AI-enabled authentication, fraud prevention, and deepfake detection capabilities tailored for healthcare in the context of data privacy and compliance.
- Collaborate with Product, Sales, Marketing, Legal, Finance, and external partners on complex programs, bringing strong project management skills and a high level of organization to initiatives that leverage emerging AI technologies within healthcare contexts.
- Develop and rapidly test technical content and campaigns, translating the benefits of AI and machine learning–powered solutions for clinical and administrative healthcare audiences without jargon.
- Document the healthcare buyer journey, build target personas, and scope competitive landscapes with a focus on how AI-driven and regulatory-compliant products and features differentiate Pindrop in healthcare.
- Build customer and partner education tools that clearly outline both traditional and AI-based product value across Payors, Providers, and Partners.
- Own the creation and audit of all product and market claims, collateral, and references to ensure accuracy regarding AI capabilities, responsible adoption, HIPAA/FDA compliance, and ethical use of AI in healthcare.
- Monitor and analyze healthcare trends, competitive shifts, US and global regulations (HIPAA, HITRUST, etc.), and best practices for bias mitigation in AI, and integrate these findings into positioning, enablement, and stakeholder communication.
Requirements
- 5–7 years of B2B marketing experience within healthcare verticals: Successful projects/marketing for healthcare customers, with an understanding of US healthcare compliance (HIPAA, HITRUST, FDA software risk), privacy standards, and healthcare market dynamics.
- Experience marketing AI/ML-enabled products, or other advanced digital health/cybersecurity solutions (fraud prevention, authentication, deepfake prevention, or risk analytics).
- Ability to synthesize complex AI, data security, and compliance topics into compelling, easy-to-understand collateral for diverse healthcare stakeholder groups.
- Proven project management skills; demonstrable track record leading or contributing to scalable, cross-functional launches (Product, Sales, Legal, etc.).
- Analytical and detail-oriented; confidence in leveraging data, AI/market research, and competitive intelligence to inform messaging, positioning, and risk mitigation.
Benefits
- Competitive compensation, including equity for all employees
- Unlimited Paid Time Off (PTO)
- Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan!
- Best-in-class Health Savings Account (HSA) employer contribution
- Affordable vision and dental plans for you and your family
- Employer-provided life and disability coverage with additional supplemental options
- Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
- Identity protection through Norton LifeLock
- Recurring monthly Phone and Internet allowance
- One-time home office allowance
- Remote first environment – meaning you have flexibility in your day!
- Company holidays
- Annual professional development and learning benefit
- Pick your own Apple MacBook Pro
- Retirement plan with competitive 401(k) match
- Wellness Program, including Employee Assistance Program, 24/7 Telemedicine
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AI-enabled authenticationfraud preventiondeepfake detectionmachine learningdata privacycomplianceproject managementdata securityrisk analyticshealthcare marketing
Soft skills
organizational skillscommunication skillsanalytical skillsdetail-orientedcollaborationsynthesis of complex topicsstakeholder communicationeducation tool developmentcompetitive analysiscustomer engagement
Certifications
HIPAA complianceHITRUST certificationFDA software risk management
