Product Marketing

• Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets.
• Identify market opportunities and customer segments to drive product adoption.
• Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction.
• Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.
• Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.
• Measure and optimize campaign performance to ensure ROI.
• Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.
• Train sales teams on product features, benefits, and competitive differentiation.
• Conduct competitive analysis and customer research to inform product improvements and positioning.
• Track market trends and provide actionable insights to the Product team.
• Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.
• Advocate for customer needs and feedback in product development discussions.

Senior Product Marketing Manager – Compensation and Workforce Planning Solutions

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer