Product Marketing

• Develop and refine product positioning and messaging that clearly communicates value to automotive retailers and OEMs, grounded in customer insights and market trends.
• Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.
• Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.
• Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.
• Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.

Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing