Product Marketing Manager, iGaming
Sweeptech
Product Marketing Manager
Granum
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Become and serve as an expert on our product, our customers, and our market to lead product launch and product adoption strategies across our company.
- Conduct customer and market research to inform roadmap focus, adoption barriers, and messaging; synthesize insights into specific recommendations for Product and GTM.
- Partner with Product Managers and PMM Leadership to inform product roadmaps so we deliver features that customers need, driving new customer acquisition and deeper adoption.
- Translate product capabilities into positioning, messaging, and enablement resources for Sales and CX; maintain a single source of truth for value narratives and talk tracks.
- Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes.
- Lead cross‑functional GTM pods for priority product areas to drive adoption, acting as the strategy owner and program manager across Product, CX, and Sales.
- Run launch and lifecycle programs for specific product coverage areas (e.g., CRM, Estimating, Reporting), including alpha/beta, positioning, internal enablement, customer comms, and measurement.
- Own in‑app communications and activation journeys (e.g., guided walkthroughs, checklists, nudges) to reduce time‑to‑value and increase feature engagement across new and existing customers.
- Lead cross-functional product sunsetting and migration plans, ensuring proactive messaging, risk mitigation, and training that protect retention.
- Support CX to deliver live training, community webinars, and in‑person workshops that reinforce the “way to work” in product and convert awareness into usage.
- Support Sales to deliver a compelling product pitch of the product that aligns with the defined ideal customer profile to increase new customer acquisition.
- Support pricing/packaging recommendations aligned to adoption goals and customer value realization.
Requirements
- 4–6 years in B2B SaaS with 3+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end.
- Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools, Payments, or education/training products.
- Evidence of research rigor translating to product and GTM recommendations that move KPIs.
- Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Design, Engineering, CX, Sales, and RevOps.
- Crisp communication and storytelling, and is able to distill complex functionality into clear, outcome‑focused messaging.
- Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement.
- A bias for experimentation, data‑driven decision‑making, and visible iteration.
- Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics.
Benefits
- Join an incredible team culture that’s all about collaboration, support, and having fun while making a real impact every day.
- We prioritize your well-being with comprehensive health, dental, and vision plans for you and your family.
- 401K Matching!
- We also offer additional options for HSA (with employer contribution!), FSA, Dependent Care FSA, short-term/long-term disability, life insurance, legal assistance, and much more!
- We invest in your growth through conferences, courses, or any tools that help you advance.
- Enjoy a great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingproduct researchproduct launchesadoption programsin-app lifecycle marketingactivation designdata-driven decision-makingprogram managementcustomer experience (CX)B2B SaaS
Soft skills
cross-functional leadershipcommunicationstorytellingorganizational skillscollaborationstrategic thinkingproblem-solvingcustomer focusadaptabilitycreativity
