Sweeptech

Product Marketing

• Leading and growing the Product Marketing function with a hands-on approach.
• Develop marketing strategies for our B2C products and B2B platform features.
• Contribute to product mechanics and design with proven, market-tested enhancements.
• Structure effective partnerships with traffic acquisition partners.
• Create positioning and unique value propositions.
• Collaborate hand-in-hand with product, design, and development teams.
• Monitor KPIs (conversions, engagement, retention, launch effectiveness).
• Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.
• Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them).
• Initiate changes to increase conversions, user engagement, and retention.
• Synchronize marketing activities with the product roadmap.
• Plan marketing launches, entering new markets.
• Conduct market, competitor, target audience, and customer development research.
• Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.
• Collect feedback and work with analytics from the website/product to monitor feature/product adoption and customer engagement to inform ongoing marketing strategy and product development.
• Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.
• Report on the effectiveness of initiatives and promotion results.

Product Marketing Manager, iGaming

Product Operations

• Take full ownership of key operational areas of our gambling platform.
• Oversee and coordinate the work of multiple departments - operations, legal, finance, customer support, and CRM teams - while building performance processes and ensuring results through clear KPIs.
• Build and implement a system of KPIs for each team.
• Structure effective partnerships with external stakeholders and third-party providers.
• Partner with engineering, design, hr, recruitment, and marketing teams and product leadership across the company to ensure seamless operations and accurate data.
• Create and maintain operational documents, spreadsheets, and dashboards to support data-driven decision-making and informed business decisions.
• Collect and analyze team feedback to improve internal processes and services.
• Implement tools and automations to reduce manual work and increase efficiency.
• Identify bottlenecks and inefficiencies; lead process improvements and workflow optimization.

Product Marketing Manager, iGaming

Product Operations Manager, iGaming