Marketing Automation Specialist
1-800 CONTACTS
SQL
Mid/Senior Lifecycle Marketing Manager
Surfshark
full-time
Posted on:
Origin: • 🇱🇹 Lithuania
Visit company websiteJob Level
Senior
Tech Stack
Cyber Security
About the role
- Design, build, experiment and refine global lifecycle automations for a specific lifecycle stage (e.g., Onboarding, Renewals, Win-Back);
- Use experimentation and data insights to prioritise enhancements, evaluate impacts, and foster continuous improvement of automations to constantly improve success KPIs;
- Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion;
- Partner with product, data, research, and cross-functional teams to integrate lifecycle expertise into broader company initiatives;
- Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.
Requirements
- Experience in lifecycle marketing, product or a similar field (preferably in a subscription or app-based industry);
- Proven ability to deliver impact via owning, implementing and managing lifecycle automations (within any lifecycle stage);
- Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact;
- Data-driven approach to campaign analysis, testing and roadmap development;
- Strong organisational and project management skills to manage multiple campaigns and projects concurrently;
- Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organisation;
- Experience with modern Lifecycle/CEP/CRM tools (e.g., Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.).
